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YouTube is desperate. <\/p>\n
The platform is making significant changes to combat the declining ad revenue it has been experiencing in recent years, and they appear to be ramping up efforts to crackdown on users using Ad Blockers.<\/p>\n
The platform has reportedly been sending users with Ad Blockers enabled more aggressive prompts, warning them to either \u201cAllow YouTube ads\u201d or subscribe to YouTube Premium. The notification appears in place of videos or as a pop-up when playing videos on fullscreen.<\/p>\n
If the viewer fails to comply, the platform threatens to block video playback after three plays.<\/p>\n
YouTube started cracking down on Adblock with testing earlier this Summer<\/a>.<\/p>\n A subscription to YouTube Premium costs $13.99 a month in the US. The price was increased by 17% from $11.99 in June.<\/p>\n damn so adblock just wont work on youtube anymore? pic.twitter.com\/JDGXpEIfHp<\/a><\/p>\n \u2014 ct\u2077 (@flwerpath) October 5, 2023<\/a><\/p><\/blockquote>\n <\/p>\n So, @YouTube<\/a> is now disallowing adblock users from watching videos unless either they “allowlist” the ads or they go Premium\u2122. Either YouTube removes this unnecessary feature, or they wind up losing thousands, if not, millions of users. pic.twitter.com\/Uh3ySb6jYs<\/a><\/p>\n \u2014 Dante’s Strange Diaries (@Undeath_Studios) September 28, 2023<\/a><\/p><\/blockquote>\n <\/p>\n Just got the first \u201cadblock is not allowed on YouTube\u201d pop-up. Um.. what if i\ud83d\udd2byou pic.twitter.com\/96VPuxrTRm<\/a><\/p>\n \u2014 Diarmuid | Diarmuid | Diarmuid (@Diarmuid776) October 3, 2023<\/a><\/p><\/blockquote>\n <\/p>\n download both adblock & ublock <\/p>\n \u201cdisable\u201d adblock on youtube <\/p>\n it tricks yt into catching adblock being disabled while ublock gets rid of the ads. yw https:\/\/t.co\/HCQfoKGFpl<\/a><\/p>\n \u2014 \u06df (@wifispirit) October 4, 2023<\/a><\/p><\/blockquote>\n <\/p>\n Sources:<\/b> 1<\/a> | 2<\/a> | 3<\/a> | 4<\/a><\/p>\n <\/center> <\/div>\n\n
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