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Artifact<\/a>, the news aggregator<\/a> recently turned X competitor<\/a>, is adding a new generative AI feature. The app, built by Instagram\u2019s co-founders, announced last week it would allow users to post their own updates, which didn\u2019t have to include a link. Today, it\u2019s expanding on that addition with the ability for users to create their own images to accompany their posts using generative AI.<\/p>\n The company believes the feature could help users make their posts more compelling as an eye-catching image can help tell their story. For example, it suggests users could create a landscape scene when posting about climate, or generate a concept car if talking about the future of EVs, among other things.<\/p>\n The feature, which has been in development over the past few months can be accessed by tapping on the plus \u201c+\u201d icon in the photo frame when creating a new w post on Artifact then choosing the option \u201ccreate with AI.\u201d Users can then enter in their prompt to see the generated image appear. The prompt can include a subject, a medium (like illustration or 3D image), and a style (like pop art or photo realistic, e.g.)<\/p>\n The company tells us it\u2019s using a fine-tuned Stable Diffusion model for the image generation process.<\/p>\n Artifact says the whole process should take only a few seconds. However, if users aren\u2019t satisfied with the results, they can re-use the same prompt to generate another image or revise the prompt to try again.<\/p>\n The addition is one of many AI technologies the app uses to help personalize its content to the end user. Originally, Artifact began as a newsreader of sorts, allowing AI to prioritize and surface the best content. The app also introduced AI technology to rewrite clickbait headlines<\/a> and summarize stories<\/a> so readers could get an overview of an article before diving in.<\/p>\n However, in more recent days, the app has been shifting away from being just a place to catch up on news to more of an X or Threads rival of sorts, as it added social features like commenting,<\/a> user profiles<\/a>, and the ability to post their own links<\/a> and text-based posts<\/a>. This broadens the content available through Artifact and makes the product more social, where curators of content can develop a following \u2014 not all that dissimilar from X (formerly Twitter).<\/p>\n With generative AI imagery, creators have another tool to attract users to their content and build their audience.<\/p>\n<\/p><\/div>\n