\n<\/p>\n
When it came time for NBC to promote their broadcast of Sunday night’s <\/span>hotly anticipated match-up between the Kansas City Chiefs and the New York Jets<\/a>, the network went all-in on promoting the <\/span>Taylor Swift<\/a> angle — and it seems to have been worth the effort.<\/span><\/p>\n Swift came out to support her rumored beau, <\/span>Travis Kelce<\/a>, and NBC made sure everyone knew she’d be there. <\/span>They had Taylor-themed promos<\/a>, a segment featuring <\/span>Carson Daly and The Voice<\/em> explaining football to Swifties<\/a>, and more than <\/span>a few cutaways and references to the songstress<\/a> throughout the night.<\/span><\/p>\n Now, a day later, NBC is reaping the rewards with a massive ratings boost.\u00a0<\/span><\/p>\n NBC’s broadcast of the surprisingly close game reportedly averaged 27 million viewers, and topped off at around 29 million during the second quarter, according to <\/span>Deadline.<\/em><\/a><\/p>\n This makes the broadcast the most-watched Sunday night game since Super Bowl LVII — in which the Chiefs beat the Eagles 38-35 — which averaged 115 million viewers.<\/span><\/p>\n This is technically the second-highest-rated game of the season overall after their Thursday Night season opener against the Detroit Lions garnered an average of 27.5 million viewers.<\/span><\/p>\n The singer\u00a0<\/span>was joined by a slew of famous friends<\/a>\u00a0—\u00a0including Blake Lively, Ryan Reynolds, Hugh Jackman and Sophie Turner — as she came out and watched the game in a suite at the Metlife Stadium in East Rutherford, New Jersey.<\/span><\/p>\n She was also spotted sharing a sweet embrace around the shoulders with Travis’ mom,\u00a0<\/span>Donna Kelce<\/a>.<\/span><\/p>\n The cute moment comes one week after Taylor sparked the internet’s obsession over her rumored romance with Travis when she was seen\u00a0<\/span>cheering him on alongside Donna at the Chiefs’ game<\/a>\u00a0against the Chicago Bears at Arrowhead Stadium.<\/span><\/p>\n