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Netflix<\/a> and General Motors<\/a> announced today that the streaming service will join the automaker\u2019s \u201cEverybody In\u201d campaign that aims to accelerate mass adoption of electric vehicles. As part of the partnership, Netflix says it will increase the presence of EVs in Netflix-produced shows and films, where relevant over the course of the next year, while also taking steps to enable more sustainable productions.<\/p>\n To kick off the new alliance, the two companies will air a new commercial during the Super Bowl on February 12 that will see Will Ferrell enter the world of some of the of Netflix\u2019s popular shows and films, including \u201c<\/span>Army of the Dead\u201d and<\/span> \u201c<\/span>Squid Game,\u201d in various GM EVs.\u00a0\u00a0<\/span><\/p>\n The automaker\u2019s EVs will be also seen in select Netflix shows and films, including \u201cLove is Blind,\u201d \u201cQueer Eye\u201d and \u201cUnstable,\u201d which will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup and Cadillac LYRIQ respectively.<\/p>\n A spokesperson for GM told TechCrunch that the company is not paying Netflix for placement of its vehicles in the streaming service\u2019s content. While GM is a partner on Netflix\u2019s ad-supported tier, the company said that the strategic alliance between the two companies is separate from any advertising deal. The goal of the alliance is to expose people to EVs in a natural way.<\/p>\n GM says the two companies don\u2019t have an end date in mind for the alliance, and that the automaker is looking forward to working with Netflix as it builds up its advertising business. As for the Super Bowl ad, GM says it\u2019s unclear if the two will partner on another similar ad in the future.<\/p>\n The automaker says it will educate show runners about EVs so that they can find a way to integrate them naturally into storylines in a way that doesn\u2019t make them feel out of place when they appear in TV shows and movies.<\/p>\n Netflix has been incorporating EVs into the TV shows and movies that it produces over the past year. The streaming service included EVs from Hyundai<\/a> and Audi\u00a0<\/a>in its content, along with EVs from GM as well. Now, Netflix will have access to even more EVs as part of its new alliance with GM.<\/p>\n \u201cEntertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,\u201d said GM Global Chief Marketing Officer Deborah Wahl in a press release<\/a>. \u201cNetflix is a great partner because of the company\u2019s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends. We are united in creating a better, more sustainable future for\u00a0 our world as we bring everybody in on EVs.\u201d<\/p>\n Netflix says it\u2019s also planning to become more sustainable behind the camera within its productions by optimizing energy use, then electrifying it, and decarbonizing the rest.<\/p>\n<\/p><\/div>\n