{"id":40550,"date":"2023-09-22T17:55:07","date_gmt":"2023-09-22T17:55:07","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/09\/22\/techcrunch-roundup-prompt-engineering-web3-gaming-survey-how-to-spend-10k-on-paid-ads-techcrunch\/"},"modified":"2023-09-22T17:55:07","modified_gmt":"2023-09-22T17:55:07","slug":"techcrunch-roundup-prompt-engineering-web3-gaming-survey-how-to-spend-10k-on-paid-ads-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/09\/22\/techcrunch-roundup-prompt-engineering-web3-gaming-survey-how-to-spend-10k-on-paid-ads-techcrunch\/","title":{"rendered":"TechCrunch+ Roundup: Prompt engineering, web3 gaming survey, how to spend $10K on paid ads | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\">Few VCs are experts in machine learning or building deep learning frameworks, but most of them are pretty good with unit economics.<\/p>\n<p>Which is why they\u2019re laser-focused on generative AI\u2019s tech stack.<\/p>\n<p>Whether it\u2019s infrastructure, middleware, applications or something else, investors are looking for founders who can dig defensible moats and dominate.<\/p>\n<hr\/>\n<p style=\"text-align: center;\"><i>Full TechCrunch+ articles are only available to members.<br \/><a href=\"https:\/\/techcrunch.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">Use discount code <strong>TCPLUSROUNDUP<\/strong><\/a> to save 20% off a one- or two-year subscription.<\/i><\/p>\n<hr\/>\n<p>According to Leonard Wossnig, CTO of biopharmaceutical startup LabGenius, \u201cthe true value proposition of AI companies now lies not just within the models, but also predominantly in the underpinning datasets.\u201d<\/p>\n<p>Due to \u201ca noticeable lack of substantial differentiation,\u201d he says these models \u201care rapidly becoming commodities.\u201d<\/p>\n<p>In this TC+ column, he presents <a href=\"https:\/\/techcrunch.com\/2023\/09\/18\/questions-every-vc-needs-to-ask-about-every-ai-startups-tech-stack\/\" target=\"_blank\" rel=\"noopener\">questions that will help nontechnical VCs<\/a> gauge a company\u2019s \u201cdata quality . . . and what could go wrong if the data\u2019s not up to scratch,\u201d along with frameworks that show how each layer in the stack creates value.<\/p>\n<p>Don\u2019t let the headline fool you: If you work inside an early-stage AI startup, you need to know which angles of attack investors are likely to take when probing your pitch for flaws.<\/p>\n<p>TechCrunch Disrupt 2023 ended yesterday, and out of all the events I\u2019ve attended since working here, this one was my favorite.<\/p>\n<p>I moderated three panel discussions with investors, hosted a Q&amp;A with TC+ columnist Sophie Alcorn, and I had the great pleasure of meeting and talking to scores of early-stage founders in the halls at Moscone Center.<\/p>\n<p>We\u2019re all still catching our collective breath as my co-workers fly home to places like Pittsburgh, Paris and Providence, but keep an eye out next week for our recaps from Disrupt.<\/p>\n<p>We uncovered a ton of actionable business intelligence and had some fun along the way.<\/p>\n<p>Cheers,<\/p>\n<p>Walter Thompson<br \/>Editorial Manager, TechCrunch+<br \/><a href=\"https:\/\/twitter.com\/YourProtagonist\" target=\"_blank\" rel=\"noopener\">@yourprotagonist<\/a><\/p>\n<h2>How to spend your first $10K on paid ads<\/h2>\n<div id=\"attachment_2604217\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><\/p>\n<p id=\"caption-attachment-2604217\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.gettyimages.com\/search\/photographer?photographer=Westend61\" target=\"_blank\" rel=\"noopener\">Westend61 <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n<p>For his latest TC+ column, growth marketer Jonathan Martinez dug into a topic every startup faces at some point: How to allocate a budget for your first paid marketing campaign.<\/p>\n<p>Starting with a hypothetical $10,000 budget, Martinez answers the following questions:<\/p>\n<ul>\n<li>Which channels should a startup leverage?<\/li>\n<li>How should a budget be created?<\/li>\n<li>Which tests are the most important in the early stages?<\/li>\n<\/ul>\n<p>\u201cIn the early days of your startup, it\u2019s important to be as efficient as possible, not only with this $10K budget, but also with your time,\u201d he writes.<\/p>\n<h2>Instead of fine-tuning an LLM as a first approach, try prompt architecting instead<\/h2>\n<div id=\"attachment_2601857\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" aria-describedby=\"caption-attachment-2601857\" decoding=\"async\" class=\"size-full wp-image-2601857\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg\" alt=\"digitally generated image of a brain-shaped console with buttons and knobs\" width=\"1024\" height=\"662\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg 1546w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=150,97 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=300,194 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=768,497 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=680,440 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=1536,994 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=1200,776 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1340339939.jpg?resize=50,32 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p id=\"caption-attachment-2601857\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.gettyimages.com\/search\/photographer?photographer=JorgGreuel\" target=\"_blank\" rel=\"noopener\">Jorge Greuel <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n<p>\u201cBuild versus buy\u201d is a problem every startup faces, but in the era of generative AI, it can be an existential question.<\/p>\n<p>Building an LLM from the ground up costs more than most companies want to pay, and modifying one to meet your specific needs requires costly data preparation.<\/p>\n<p>\u201cIn contrast, prompt architecting involves leveraging existing LLMs without modifying the model itself or its training data,\u201d says Victoria Albrecht, co-founder and CEO of Springbok AI.<\/p>\n<p>\u201cInstead, it combines a complex and cleverly engineered series of prompts to deliver consistent output.\u201d<\/p>\n<h2>Ask Sophie: Can you explain the H-1B visa, EB-2 green card transfer and Visa Bulletin?<\/h2>\n<div id=\"attachment_2099516\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2099516\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2099516\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg\" alt=\"lone figure at entrance to maze hedge that has an American flag at the center\" width=\"1024\" height=\"576\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg 1024w, https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg?resize=150,84 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg?resize=300,169 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg?resize=768,432 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg?resize=680,383 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2021\/01\/dear-sophie-immigration-maze-3.jpg?resize=50,28 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p id=\"caption-attachment-2099516\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> Bryce Durbin\/TechCrunch<\/p>\n<\/div>\n<p><strong>Dear Sophie,<\/strong><\/p>\n<p><strong>My startup is hiring. A leading candidate for one of the positions has an H-1B visa and has been waiting for an EB-2 green card for more than four years. This will be the first time our startup will navigate immigration.<\/strong><\/p>\n<p><strong>Can you explain the H-1B visa and EB-2 green card transfer process? When do you stick with EB-2? The \u201cVisa Bulletin\u201d changed?<\/strong><\/p>\n<p><strong>\u2014 Curious Co-Founder<\/strong><\/p>\n<h2>How deep tech founders can secure early-stage fundraising in a downturn<\/h2>\n<div id=\"attachment_2602331\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2602331\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2602331\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg\" alt=\"Tin of corserves full of Euro paper currency on white background.\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg 1500w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg?resize=1200,800 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1288314445.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p id=\"caption-attachment-2602331\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.gettyimages.com\/search\/photographer?photographer=RosaMaraFernndezRz\" target=\"_blank\" rel=\"noopener\">Rosa Mar\u00eda Fern\u00e1ndez Rz <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n<p>Software as a service is wide open, but deep tech founders hoping to connect with investors have a unique set of problems.<\/p>\n<p>New technology often takes a long time to monetize, which means there\u2019s a small community of VCs who have relevant interest and experience. During a downturn, that cohort can get even smaller.<\/p>\n<p>Bucking the odds, French photonics company Cailabs acquired seed funding during a down market in 2013.<\/p>\n<p>\u201cHere we share the lessons we learned, which can help other deep tech founders looking for funding during a downturn,\u201d writes founder\/CEO Jean-Fran\u00e7ois Morizur in TC+.<\/p>\n<h2>Get the TechCrunch+ Roundup newsletter in your inbox!<\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2554001\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png\" alt=\"sign up for the TechCrunch+ roundup newsletter\" width=\"1024\" height=\"230\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png 1726w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=150,34 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=300,67 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=768,173 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=680,153 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=1536,345 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=1200,270 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/06\/sign-up-for-newsletters.png?resize=50,11 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/>To receive the TechCrunch+ Roundup as an email each Tuesday and Friday, scroll down to find the \u201csign up for newsletters\u201d section on this page, select \u201cTechCrunch+ Roundup,\u201d enter your email, and click \u201csubscribe.\u201d<\/p>\n<h3 style=\"text-align: center;\"><strong><a href=\"https:\/\/link.techcrunch.com\/join\/134\/signup-all-newsletters\" target=\"_blank\" rel=\"noopener\">Click here to subscribe<\/a><\/strong><\/h3>\n<h2>8 web3 gaming experts discuss hurdles and opportunities in the road to wider adoption<\/h2>\n<div id=\"attachment_2601889\" style=\"width: 2131px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2601889\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-2601889 size-full\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg\" alt=\"Retro Game Console controller\" width=\"2121\" height=\"1414\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg 2121w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=1200,800 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-157437668.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 2121px) 100vw, 2121px\"\/><\/p>\n<p id=\"caption-attachment-2601889\" class=\"wp-caption-text\">Retro game console controller. <strong>Image Credits:<\/strong> mr_morton \/ Getty Images<\/p>\n<\/div>\n<p>Web3 gaming encourages players to earn NFTs and cryptocurrency and enables them to make collective decisions about the worlds they inhabit.<\/p>\n<p>Investors and developers are expressing interest, but \u201cweb3 gaming still has some pretty difficult hurdles to overcome before it can go mainstream,\u201d writes Jacquelyn Melinek.<\/p>\n<h2>Don\u2019t use builds, reveals or animations in your pitch deck<\/h2>\n<div id=\"attachment_2603224\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2603224\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2603224\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg\" alt=\"Girl decorating cake with overabundance of sprinkles\" width=\"1024\" height=\"683\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg 2121w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=1536,1024 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=2048,1365 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=1200,800 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/09\/GettyImages-1145103070.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p id=\"caption-attachment-2603224\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <a href=\"https:\/\/www.gettyimages.in\/search\/photographer?photographer=CavanImages\" target=\"_blank\" rel=\"noopener\">Cavan Images <span class=\"screen-reader-text\">(opens in a new window)<\/span><\/a> \/ Getty Images<\/p>\n<\/div>\n<p>There\u2019s a lot of pressure on founders to create pitch decks that will hold investors\u2019 attention, but is it appropriate to use dynamic elements like animations in a presentation?<\/p>\n<p>\u201cJust don\u2019t,\u201d advises Haje Jan Kamps.<\/p>\n<p>\u201cIn the thousands of decks I\u2019ve seen over the years, I\u2019ve never seen an animation truly add anything.\u201d<\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2023\/09\/22\/techcrunch-roundup-prompt-engineering-web3-gaming-survey-how-to-spend-10k-on-paid-ads\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few VCs are experts in machine learning or building deep learning frameworks, but most of them are pretty good with unit economics. Which is why they\u2019re laser-focused on generative AI\u2019s tech stack. Whether it\u2019s infrastructure, middleware, applications or something else, investors are looking for founders who can dig defensible moats and dominate. Full TechCrunch+ articles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-40550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/40550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=40550"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/40550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/40551"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=40550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=40550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=40550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}