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PhonePe launched the Indus AppStore Developer Platform on Saturday, promising no platform fee or commission on in-app purchases as the Walmart-backed fintech races to win Android developers in Google\u2019s largest market.<\/p>\n
The Bengaluru-headquartered startup said developers can start registering and uploading their apps on the \u201cmade-in-India\u201d app store, which supports 12 Indian languages and features a login system that revolves around phone numbers. <\/p>\n
PhonePe will not charge developers any listing fee for the first year but move to a \u201cnominal\u201d cost thereafter, it said. It will not levy a commission on in-app purchases, it said. The startup said it has set up an India-based team for providing support to developers, a feature that may appeal to many local developers who have been frustrated with Google\u2019s slow and U.S. timezone work hours. <\/p>\n
TechCrunch reported about PhonePe\u2019s plan to launch the app store in April. The startup, which has raised $850 million in recent quarters, has been working on the app store for years and internally sees it as a strategically crucial move, according to people familiar with the matter.<\/p>\n
Indus Appstore Developer Platform\u2019s launch comes at a time when many Indian businesses and startups have grown frustrated with Google, whose Android mobile operating system powers 97% of all smartphones in the country.<\/p>\n
But despite the market size, app developers in India have always been forced to work with only one App Store for distributing their apps, said Akash Dongre, CPO & Co-Founder, Indus Appstore, in a statement.<\/p>\n
\u201cIndus Appstore hopes to provide app developers a credible alternative to the Google Playstore \u2013 one that is more localized and offers better app discovery and consumer engagement,\u201d he added.<\/p>\n
PhonePe said it will offer a range of additional features that developers can\u2019t find on other platforms, including real-time analytics, deep insights on industry trends, and competitor analysis. <\/p>\n
More to follow. <\/p>\n<\/p><\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"PhonePe launched the Indus AppStore Developer Platform on Saturday, promising no platform fee or commission on in-app purchases as the Walmart-backed fintech races to win Android developers in Google\u2019s largest market. The Bengaluru-headquartered startup said developers can start registering and uploading their apps on the \u201cmade-in-India\u201d app store, which supports 12 Indian languages and features […]<\/p>\n","protected":false},"author":1,"featured_media":40507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-40506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/40506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=40506"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/40506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/40507"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=40506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=40506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=40506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}