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Meta is updating Facebook\u2019s \u201cidentity system,\u201d and that includes a dramatically refreshed logo.<\/p>\n<\/div>\n
Just kidding! It\u2019s basically exactly the same as the last one, except the blue is a darker blue, and the lowercase \u201cf\u201d has a few subtle tweaks. You can see the new logo next to the most recent one in the image at the top of this post.<\/p>\n<\/div>\n
\nOur intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app\u2019s identity. We\u2019ve done this by incorporating a more confident expression of Facebook\u2019s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the \u201cf\u201d to stand apart.<\/p>\n<\/blockquote>\n<\/div>\n
\nI really love the phrase \u201ca more confident expression of Facebook\u2019s core blue color.\u201d That\u2019s a lot of words to say that the logo is a darker blue!<\/p>\n<\/div>\n
\nJokes aside, it makes sense that Meta is only slightly tweaking the Facebook logo instead of totally redesigning it. Meta says the platform sees a jaw-dropping 2 billion daily active users every single day, <\/em>meaning any visual change will be seen by a lot<\/em> of people. <\/em>I can see why Meta is opting to only make relatively tiny tweaks to what\u2019s already one of the most recognizable logos in tech.<\/p>\n<\/div>\n
\nIf you want to take a trip down memory lane, Meta\u2019s blog post included a short video chronicling the history of the logo that I turned into a GIF.<\/p>\n<\/div>\n
\nThe Facebook wordmark has gotten an update, too, according to the blog post. \u201cUsing our custom typeface, Facebook Sans, we redesigned the wordmark and logo to create a consistent treatment and improve overall legibility across Facebook,\u201d Meta says. \u201cSimilar to the changes to the logo symbol, these refinements allowed us to build upon the heritage of our identity, while creating a stronger relationship between how the wordmark pairs with the rest of the typeface.\u201d<\/p>\n<\/div>\n
\nThere\u2019s a new color palette as well \u2014 shockingly, it has a lot of blue \u2014 and Meta refined the way Reactions look, too. \u201cThrough our expanded color palette, we were able to evoke more dimensionality and emotion in Reactions. We adjusted colors to meet color accessibility guidance so that our iconography is legible at any size, flexible enough for different needs and easy for people to interact with.\u201d<\/p>\n<\/div>\n
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The new Facebook Reactions.<\/em><\/figcaption>GIF: Meta<\/cite><\/p>\n<\/div>\n<\/div>\n \nMeta has more changes planned for the way Facebook looks. The company described the updates featured in Wednesday\u2019s blog as \u201cthe first phase of a refreshed identity system\u201d for the app, so keep your eye out for further design tweaks to come.<\/p>\n<\/div>\n