As the race<\/span> for enterprise adoption in web3 accelerates, some people believe it\u2019s not one-sided growth, but a journey where both mainstream enterprises and crypto startups can bring on new opportunities.<\/p>\n\u201cThe signals that we see right now are that the innovation is coming more from enterprises,\u201d Gagan Mac, head of product and senior director of web3 services at Circle, said on a panel at the Avalanche House event in Seoul, South Korea.<\/p>\n
For example, Nike and Starbucks launched their own NFT-linked services: a marketplace and a loyalty program, respectively. \u201cNFTs may be down in value, but every single person who minted a Starbucks NFT with the Odyssey program, they\u2019re all positive, and the value of their NFTs have grown,\u201d Mac said.<\/p>\n
Dan Sun, startup success manager for web3 APAC lead at Google Cloud, said that this market is still nascent. \u201cWe\u2019ve been seeing what value we could bring to the new emerging markets and what kind of positioning we should be taking,\u201d he said. \u201cSo we\u2019re still discussing, we\u2019re still learning, and we\u2019re still seeing which values we can provide.\u201d<\/p>\n
\nLowering the barrier to entry could be as simple as fixing the terminology to make the technology and web3 elements more approachable. This is something we\u2019ve seen happen with big brand companies getting into the space; they use terms like \u201cdigital\u201d or \u201cvirtual\u201d instead of calling it web3 or the metaverse.<\/p>\n
But what about the startups? \u201cI think both parties have chances,\u201d said Lihan Lee, co-CEO and founder of web3 data intelligence platform Xangle.<\/p>\n<\/p><\/div>\n
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