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One of the buzziest post-Twitter apps<\/a> hit a big milestone on Tuesday.<\/p>\n Rose Wang, who works on strategy and operations for Bluesky, shared a screenshot of the moment on X, formerly Twitter. The X competitor famously only extended access to the app through a waitlist and invitations from existing users, intentionally keeping the platform\u2019s population to a cozy size as it scales.<\/p>\n While we previously reported that Bluesky passed one million installs<\/em><\/a> in July, it hadn\u2019t actually hit the one million user mark until now. Wang explained the discrepancy in a reply to TechCrunch on X, noting that more people downloaded the app than actually had invite codes to log into it. Bluesky\u2019s fresh milestone means that one million people were able to actually create an account, not just grab the app.<\/p>\n Threads, Meta\u2019s own X\/Twitter competitor, employed an opposite strategy. That app saw a massive launch day spike in signups driven by Meta\u2019s decision to cross-promote the app to existing Instagram users. With such a buttery onboarding process, it\u2019s no wonder that Threads racked up 30 million signups in less than 24 hours. Within five days, Threads had crossed the 100 million mark<\/a>.<\/p>\n While Bluesky activity at least appears to be chugging along well among its tiny but enthusiastic cohort of early adopters, Threads may not be able to say the same for the hundred million plus people who hopped onto the new app in its earliest days.<\/p>\n Threads usage has tapered off some and it\u2019s not clear at all what kind of culture<\/a> \u2014 beyond corporate culture<\/a> \u2014 the platform might cultivate. A foil to Threads in almost every way, Bluesky\u2019s own subculture quickly defined itself<\/a> with surreal memes, dedicated shitposting and a whimsical, pervasive horniness.<\/p>\n<\/p><\/div>\n