General Motors has found a new way to get in on the generative AI buzz. The automaker is now using Google Cloud\u2019s conversational chatbot, dubbed Dialogflow, to handle some non-emergency OnStar features<\/a>.<\/p>\n GM announced the collaboration alongside a keynote from Alphabet CEO Sundar Pichai at the Google Cloud Next 23 event Tuesday.<\/p>\n OnStar, GM\u2019s in-car concierge, has been powered by intent-recognition algorithms that use Google Cloud\u2019s conversational AI since launch in 2022. Today\u2019s advancements allow it to provide drivers with responses to common queries like routing and navigation assistance.<\/p>\n The move to up-skill OnStar\u2019s capabilities is in line with GM\u2019s greater vision to build a $25 billion subscription business by 2030<\/a>.<\/p>\n \u201cGenerative AI has the potential to revolutionize the buying, ownership and interaction experience inside the vehicle and beyond, enabling more opportunities to deliver new features and services,\u201d said Mike Abbott, executive vice president of software and services at GM. \u201cOur software-led approach has accelerated the creation of compelling services for our customers while driving increased efficiency across the GM enterprise. The work with Google Cloud is another example of our efforts to transform how customers engage with our products and services.\u201d<\/span><\/p>\n Since 2019, GM has been building new vehicles with Google built-in, meaning the cars are built with Google Assistant, Maps and Play, accessible directly from the vehicles\u2019 infotainment systems. In April, the automaker said it would phase out Apple CarPlay and Android Auto<\/a>, which allow drivers to mirror their smartphone screens in the vehicle\u2019s dashboard display, in favor of Google built-in.\u00a0<\/span><\/p>\n GM says that with the help of Dialogflow, its OnStar virtual assistant is now fielding more than 1 million customer inquiries per month in the U.S. and Canada. The service is available in most model year 2015 and newer GM vehicles.\u00a0<\/span><\/p>\n The chatbot has helped OnStar better understand a customer\u2019s request the first time it\u2019s spoken and can respond with a \u201cmodern, natural sounding voice,\u201d according to GM.<\/p>\n Aside from routing and turn-by-turn directions, OnStar\u2019s chatbot can help with simple questions from the non-emergency OnStar blue button in GM vehicles. GM says the chatbot can also catch phrases and words that may signify an emergency situation and quickly route the call to a human advisor.<\/p>\n Dialogflow can also answer customer questions about GM vehicles and product features based on technical information from the automaker\u2019s vehicle data caches. Customers can ask the bot about GM\u2019s new 2024 EV lineup or how to use new tech features in their vehicles.<\/p>\n
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