{"id":3472,"date":"2023-01-23T13:00:00","date_gmt":"2023-01-23T13:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/01\/23\/sony-and-hondas-ev-goes-where-the-apple-car-never-did\/"},"modified":"2023-01-23T13:00:00","modified_gmt":"2023-01-23T13:00:00","slug":"sony-and-hondas-ev-goes-where-the-apple-car-never-did","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/01\/23\/sony-and-hondas-ev-goes-where-the-apple-car-never-did\/","title":{"rendered":"Sony and Honda\u2019s EV goes where the Apple Car never did"},"content":{"rendered":"


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For nearly a decade now, Apple\u2019s Project Titan<\/a> has remained the world\u2019s greatest mystery on four wheels.\u00a0<\/p>\n<\/div>\n

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What would an Apple Car look like? Why would a consumer tech company get into the car game? Who would build it, and how would they sell it? And what would it mean for the car industry\u2019s ongoing electric and digital transformation?\u00a0<\/p>\n<\/div>\n

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Today, the Apple Car remains a total enigma. But almost out of nowhere, Sony \u2014 not Apple \u2014 has emerged as the tech giant that might have figured out how to make the rubber meet the road.\u00a0<\/p>\n<\/div>\n

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Sony \u2014 not Apple \u2014 has emerged as the tech giant that might have figured out how to make the rubber meet the road<\/p>\n<\/div>\n<\/div>\n

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Under a new brand called \u201cAfeela<\/a>,\u201d the Japanese electronics and media conglomerate is partnering with Honda to produce a new electric vehicle from 2026 onward, which will more than likely be built at Honda\u2019s facilities in the US to take advantage of new EV tax credit rules. It will lean heavily into subscription features<\/a> and Sony\u2019s own vast library of video games and media properties for in-car entertainment. Those services could be engaged while drivers and passengers are waiting for the EV to charge or when autonomous car features are deployed \u2014 provided those technologies can advance enough<\/a> to finally ship to customers.\u00a0<\/p>\n<\/div>\n

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If this joint venture from what is now called Sony Honda Mobility does come to market in three years, executives who spoke to The Verge<\/em> say they\u2019re in it for the long haul, not as an experiment to test the waters. At CES, the venture\u2019s CEO, Yasuhide Mizuno, told reporters it\u2019s eyeing lease deals for up to 10 years<\/a>, much longer than most cars are owned today, backed up by frequent over-the-air software updates and feature additions.\u00a0<\/p>\n<\/div>\n

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