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What\u2019s the hardest<\/span> part of reading? More often than not, it\u2019s picking a good book. \u201cL\u2019embarras du choix,\u201d as we say in French: Presented with infinite options, it becomes very hard to make a decision. That\u2019s why recommendations are so helpful.<\/p>\n And who\u2019s best placed to recommend books than people who, you know, write books? With this in mind, TechCrunch+ contacted a handful of authors whose work is closely tied to tech and startups. We asked them a simple question: \u201cWhat book have you read this summer that you think others might enjoy?\u201d<\/p>\n We heard back from:<\/p>\n From fiction to practical guides, from very recent books to a century-old one, here are their picks.<\/p>\n The responses have been lightly edited for length and clarity.<\/i><\/p>\n After a recent book explaining why generic marketing approaches <\/i>don\u2019t work on software developers<\/i><\/a>, developer marketer Adam DuVander is now back with \u201c<\/i>Technical Content Strategy Decoded<\/i><\/a>,\u201d a more actionable follow-on explaining what companies should and shouldn\u2019t do.<\/i><\/p>\n Book recommendation: \u201c<\/b>The War of Art: Break Through the Blocks and Win Your Inner Creative Battles<\/b><\/a>,\u201d by Steven Pressfield<\/b><\/p>\n I re-read \u201cThe War of Art\u201d this summer. Again. I return to this book because it describes the life of anyone creating anything \u2014 and that is most of us. Our greatest obstacle is not ourselves. Pressfield gives us a scapegoat in resistance and a game plan to transcend its grasp.<\/p>\n<\/blockquote>\n Phil Rosen is a journalist and the author of two books, \u201c<\/i>Everywhere But Home: Life Overseas as Told by a Travel Blogger<\/i><\/a>\u201d and \u201c<\/i>Life Between Moments: New York Stories<\/i><\/a>,\u201d a collection of 12 short stories about the Big Apple.\u00a0<\/i><\/p>\n\n
Adam DuVander<\/h3>\n
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Phil Rosen<\/h3>\n