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HBO and Max content leader Casey Bloys<\/strong> is coming to the Code Conference<\/strong><\/a> <\/strong>next month to discuss the state of streaming\u00a0and the company\u2019s big rebrand with Vox<\/em>\u00a0senior correspondent\u00a0Peter Kafka<\/strong>.<\/p>\n<\/div>\n Bloys spent nearly two decades working on HBO\u2019s programming and has overseen a parade of critical and cultural hits, from Game of Thrones <\/em>to Succession<\/em>. Now, he has to expand that sensibility to include programming that fits in the context of Max \u2014\u00a0the much broader new streaming service that includes a world of content from DC, Discovery, Food Network, and more.<\/p>\n<\/div>\n The platform\u2019s transformation into Max comes as streaming services are finally starting to feel some pressure. Their days of rapid growth and endless content budgets are behind them, and everyone in the business seems focused on finding ways to get more from what they\u2019ve already got. Netflix cut off password sharing; Disney Plus and Hulu enacted steep price hikes; Peacock dropped its free tier.<\/p>\n<\/div>\n Max, at least for now, is still promising a big investment in content. In April, the company revealed plans to make a 10-year-long adaptation<\/a> of Harry Potter<\/em>.<\/p>\n<\/div>\n Bloys joins a host of other tech and business leaders who\u2019ll be onstage at Code, including X CEO\u00a0Linda Yaccarino<\/strong>, AMD CEO Lisa Su<\/strong>, and Bumble founder\u00a0Whitney Wolfe Herd<\/strong>.<\/p>\n<\/div>\n The Code Conference will be held on September 26th and 27th at The Ritz-Carlton, Laguna Niguel in California. This year\u2019s conference will be hosted by The<\/em> Verge<\/em> editor-in-chief Nilay Patel<\/strong>, Platformer<\/em> founder Casey Newton<\/strong>, and CNBC senior media and tech correspondent Julia Boorstin<\/strong>. There\u2019ll also be special guest speakers, including Code Conference co-founder Kara Swisher<\/strong>.<\/p>\n<\/div>\n