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There\u2019s nothing\u00a0Kim Kardashian<\/b><\/a> won\u2019t do to promote her newest Skims products, and the entrepreneur stripped off one bra to show off her new push-up style in a nearly NSFW Instagram video<\/a> she shared with fans on Monday, August 14. The reality star promised the new bra<\/a> is going to \u201cchange the game\u201d while modeling the new style in a nude hue.<\/p>\n \u201cIt\u2019s kind of like a boob job<\/a> in a bra,\u201d Kim, 42, explained while showing off how the new item looked in a mirror selfie video. She then took off her top and told the cameraman, \u201cJust blur this out when you post it\u201d as she took off a wrap bra while FaceTiming with her besties. A black bar obscured her bare chest as Kim put on her new push-up bra.<\/p>\n \u201cYour boobs look so juicy and perfect\u201d one pal gushed, as\u00a0The Kardashians<\/em><\/a> star responded, \u201cI never wore a push-up bra but now I\u2019m going to.\u201d Another friend told her, \u201cIt looks like you got a [breast] lift.\u201d<\/p>\n Proud Kim explained, \u201cAfter years of development and fittings, this is the ultimate bra.\u201d She went on to explain, \u201cWe studied so many women\u2019s busts using 3-D scans including my own and inch by inch we developed these really natural looking cups that have a graded teardrop shape that sits seamlessly under clothing.\u201d<\/p>\n \u201cAs you guys know, I hate lines, especially with my bras,\u201d Kim told viewers while gushing about the \u201csmooth and natural look\u201d and how she can\u2019t wait for customers to try it out and see the transformation of their busts.<\/p>\n Kim launched Skims in 2019 as a shapewear line, Skims. Over the years, the brand branched out into loungewear, pajamas, swimwear and accessories, and it has made her a very rich woman<\/a>! The company was valued at an already staggering\u00a0$1.6 billion in April 2021, but saw a sales jump of 90 percent in the months that followed. Bloomberg<\/a> reported on January 27, 2022, that thanks to a new round of investor financing, the company doubled its valuation to a massive $3.2 billion.<\/p>\n \u201cAny great outfit starts with what\u2019s underneath. If I don\u2019t feel comfortable in my underwear<\/a> or if it doesn\u2019t fit properly, I am not going to feel good in it, no matter how I look from the outside,\u201d Kim shared in an interview with Nordstrom in 2019.<\/p>\n When it comes to modeling her items, the asppring attorney said in a June 2023 interview, \u201cI understand that maybe in my 50s, I\u2019m not going to be wanting to pose in my underwear. We\u2019ll do anything we can to look as young as we can. We\u2019re not going to go out not trying.\u201d<\/p>\n<\/p><\/div>\n