{"id":31066,"date":"2023-08-11T06:17:36","date_gmt":"2023-08-11T06:17:36","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/08\/11\/x-formerly-twitter-lowers-requirements-for-its-ad-revenue-sharing-program-techcrunch\/"},"modified":"2023-08-11T06:17:36","modified_gmt":"2023-08-11T06:17:36","slug":"x-formerly-twitter-lowers-requirements-for-its-ad-revenue-sharing-program-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/08\/11\/x-formerly-twitter-lowers-requirements-for-its-ad-revenue-sharing-program-techcrunch\/","title":{"rendered":"X, formerly Twitter, lowers requirements for its ad-revenue sharing program | TechCrunch"},"content":{"rendered":"


\n<\/p>\n

\n
\n\t\t\t\n\t\t<\/div>\n<\/p><\/div>\n
\n

Elon Musk\u2013owned social network X, formerly Twitter, said late Thursday that it is lowering requirements for its creator payout program. The company said that the creators who have garnered 5 million impressions in the last three months will be eligible for ad revenue sharing \u2014 a third of the previous 15 million impression requirement.<\/p>\n

Creators will be able to withdraw as low as $10 instead of $50, the company said. Users still need to be verified and must have at least 500 followers to qualify for payouts.<\/p>\n

\n
\n

Now, even more people can get paid to post! <\/p>\n

We\u2019ve lowered the eligibility threshold for ads revenue sharing from 15M to 5M impressions within the last 3 months. We\u2019ve also lowered the minimum payout threshold from $50 to $10.<\/p>\n

Sign up for a Premium subscription to get access.<\/p>\n

\u2014 Support (@Support) August 10, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Shortly after the announcement, Musk added a stipulation, stating that only impressions from verified accounts would be considered for ad-revenue sharing. \u201cScammers will otherwise use bots to spam views to infinity,\u201d he cautioned.<\/p>\n

\n
\n

This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views. <\/p>\n

Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity. https:\/\/t.co\/87MqqyUu2E<\/a><\/p>\n

\u2014 Elon Musk (@elonmusk) August 11, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Currently, X doesn\u2019t offer its users a way to check their posts\u2019 \u201cverified views.\u201d It is unclear how creators will be able to find how many views or impressions their posts received from verified users.<\/p>\n

The company started paying some eligible creators<\/a> in July, and later in the month, it opened up the program to verified creators globally<\/a>. Musk said in June that the first block of creator payouts will amount to nearly $5 million<\/a>.<\/p>\n

X said last week that due to a surge in sign-ups, the scheduled payout for July 31 experienced a delay<\/a>.<\/p>\n

\n
\n

Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process. <\/p>\n

Major payouts coming soon!<\/p>\n

\u2014 Elon Musk (@elonmusk) August 5, 2023<\/a><\/p>\n<\/blockquote>\n<\/div>\n

Earlier in the week, X announced new sensitivity settings for advertisers<\/a> to let them choose levels like \u201cRelaxed,\u201d \u201cStandard,\u201d and \u201cConservative.\u201d These levels will decide what kind of content can appear adjacent to their ads. This is an expansion of the social media company\u2019s partnership with\u00a0Integral Ad Science (IAS)<\/a>, which it\u00a0started working with<\/a> in January to tell marketers if their ad is placed around inappropriate content.<\/p>\n

On Thursday, X CEO Linda Yaccarino<\/a> said in a Spaces conversation that the company is close to \u201cbreakeven.\u201d In her first interview after taking over the executive seat at the company, Yaccarino also revealed that X was working on a feature to let users video call each other<\/a>.<\/p>\n<\/p><\/div>\n