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TikTok appears to be working on a new way for creators to disclose if their posts contain AI-generated content. As shared by<\/a> social media consultant Matt Navarra, a new \u201cAI-generated content\u201d toggle has appeared under the \u201cmore options\u201d section before uploading a video. As part of the description for that toggle, TikTok says the label will help \u201cprevent content removal\u201d; TikTok updated its content policies in March<\/a> to require that users disclose deepfakes and AI-generated content in the video\u2019s caption or use an identifying sticker.<\/p>\n<\/div>\n Navarra shared a video of the feature with The Verge<\/em>. In the video, flipping the toggle led to TikTok showing the new pop-up about the feature. The pop-up reminds creators they\u2019ll need to label content made by AI that shows \u201crealistic scenes\u201d and again warns that it may take down content if it isn\u2019t labeled properly.<\/p>\n<\/div>\n However, it seems this toggle might be in the process of rolling out, as another Verge<\/em> staffer and I weren\u2019t able to find it in the app. TikTok didn\u2019t immediately respond to a request for comment.<\/p>\n<\/div>\n The new AI-generated content label comes hot on the heels of last week\u2019s discovery that rival platform Instagram is working on its own<\/a> AI content disclosure labels. Along with tech companies Google, Amazon, Microsoft, and others, Instagram parent company Meta promised last month<\/a> that it\u2019ll develop AI responsibly and inform users clearly when content is AI-generated.<\/p>\n<\/div>\n