{"id":29728,"date":"2023-08-03T21:01:29","date_gmt":"2023-08-03T21:01:29","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/08\/03\/apples-big-services-bet-is-paying-off-as-iphone-sales-dip\/"},"modified":"2023-08-03T21:01:29","modified_gmt":"2023-08-03T21:01:29","slug":"apples-big-services-bet-is-paying-off-as-iphone-sales-dip","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2023\/08\/03\/apples-big-services-bet-is-paying-off-as-iphone-sales-dip\/","title":{"rendered":"Apple\u2019s big services bet is paying off as iPhone sales dip"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">This April through June quarter is almost always Apple\u2019s most boring financial stretch of the entire year, and <a href=\"https:\/\/www.apple.com\/newsroom\/2023\/08\/apple-reports-third-quarter-results\/\" target=\"_blank\" rel=\"noopener\">today\u2019s earnings release<\/a> shows this year was no exception. The company reported revenue of $81.8 billion, down from $83 billion last year. With the new iPhone 15 series still a month and change away, last year\u2019s lineup is sagging in consumer demand somewhat and was down 2 percent compared to a year ago. That\u2019s not terrible considering how close we are to a new refresh.\u00a0\u201cThe smartphone industry is tough in the US right now,\u201d Apple CEO Tim Cook <a href=\"https:\/\/www.cnbc.com\/2023\/08\/03\/apple-earnings-live-updates.html\" target=\"_blank\" rel=\"noopener\">told CNBC<\/a>.\u00a0\u00a0<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">The rest of Apple\u2019s hardware portfolio wasn\u2019t as resilient. Mac sales were down year over year with no major new products announced except for a refreshed Mac Studio and 15-inch MacBook Pro. Both of those came near the end of the quarter, though, and only would have seen a couple weeks of sales. iPad revenue was down 20 percent compared to the year-ago quarter, which makes sense seeing as we haven\u2019t seen new tablets from the company in some time. Wearables was the only hardware division that was up year-over-year, showing that the Apple Watch and AirPods are still enjoying some momentum.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">But as has become a recurring theme, Apple\u2019s services business, which includes everything from the App Store to Apple Music, other subscription services (like iCloud), and AppleCare Plus, was a bright spot during the quarter. \u201cWe are happy to report that we had an all-time revenue record in services during the June quarter, driven by over 1 billion paid subscriptions, and we saw continued strength in emerging markets thanks to robust sales of iPhone,\u201d Cook said in a press release. The company is building up services to compensate for slower iPhone sales cycles, and this quarter is evidence that the strategy is working.<\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">Apple\u2019s <a href=\"https:\/\/www.theverge.com\/2023\/7\/30\/23813082\/iphone-15-titanium-thinner-bezels-price-increase\" target=\"_blank\" rel=\"noopener\">iPhone 15 Pro and Pro Max<\/a> are expected to have a new titanium frame, smaller bezels than ever before, and yet more camera upgrades \u2014 potentially for <a href=\"https:\/\/www.theverge.com\/2023\/7\/24\/23805551\/apple-iphone-15-pro-max-price-hikes-falling-smartphone-demand\" target=\"_blank\" rel=\"noopener\">a higher price than last year<\/a>. The standard iPhone 15 and 15 Plus are rumored to be gaining the Dynamic Island, which should spur developers to continue experimenting with the interface element now that it will be standard across the whole range. All of this year\u2019s iPhones are expected to make the change from Apple\u2019s Lightning connector to USB-C. The company\u2019s latest major software releases, including <a href=\"https:\/\/www.theverge.com\/23787281\/ios-17-preview-standby-live-transcription-stickers-keyboard\" target=\"_blank\" rel=\"noopener\">iOS 17<\/a>, <a href=\"https:\/\/www.theverge.com\/23787477\/apple-ipados-17-stage-manager-ipad-multitasking\" target=\"_blank\" rel=\"noopener\">iPadOS 17<\/a>, <a href=\"https:\/\/www.theverge.com\/23786155\/watchos-10-preview-apple-watch\" target=\"_blank\" rel=\"noopener\">watchOS 10<\/a>, <a href=\"https:\/\/www.theverge.com\/2023\/7\/12\/23792490\/macos-sonoma-public-beta-preview\" target=\"_blank\" rel=\"noopener\">macOS Sonoma<\/a>, and <a href=\"https:\/\/www.theverge.com\/23791671\/apple-tvos-17-preview-facetime-control-center\" target=\"_blank\" rel=\"noopener\">tvOS 17<\/a>, are currently in public beta testing and will be widely available starting in September. <\/p>\n<\/div>\n<div>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph mb-20 font-fkroman text-18 leading-160 -tracking-1 selection:bg-franklin-20 dark:text-white dark:selection:bg-blurple [&amp;_a:hover]:shadow-highlight-franklin dark:[&amp;_a:hover]:shadow-highlight-blurple [&amp;_a]:shadow-underline-black dark:[&amp;_a]:shadow-underline-white\">On the Mac front, this fall could see the release of <a href=\"https:\/\/www.theverge.com\/2023\/7\/16\/23796594\/those-new-m3-equipped-imacs-may-be-coming-in-october\" target=\"_blank\" rel=\"noopener\">an upgraded 24-inch iMac<\/a> and 13-inch MacBook Air. The company released its first <a href=\"https:\/\/www.theverge.com\/23757441\/apple-macbook-air-15-inch-2023-review\" target=\"_blank\" rel=\"noopener\">15-inch MacBook Air<\/a> in June, offering the largest screen size yet for its lightweight notebook brand.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.theverge.com\/2023\/8\/3\/23819093\/apple-q3-2023-earnings-iphone-services-mac-ipad\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This April through June quarter is almost always Apple\u2019s most boring financial stretch of the entire year, and today\u2019s earnings release shows this year was no exception. The company reported revenue of $81.8 billion, down from $83 billion last year. With the new iPhone 15 series still a month and change away, last year\u2019s lineup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-29728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/29728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=29728"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/29728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/29729"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=29728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=29728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=29728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}