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After weeks of changes to its social handles, branding on its interface, a redirect on the web, and lots of chatter from its owner, Twitter the app has finally changed its name on the App Store to X. The single-letter name may have an exception: Apple typically doesn\u2019t allow developers name their apps as a single character.<\/p>\n
Last week, Twitter rebranded its iOS and Android apps<\/a>, replacing the old bird logo, and screenshots in the App Store, with the new \u2018X\u2019 logo. However, the company wasn\u2019t able to change its actual listed name on the App Store. As developers<\/a> pointed<\/a> out, this is because the App Store Connect \u2014 the portal that lets developers manage their apps \u2014 shows an error when developers try to use just one character as the app name.<\/p>\n Despite that, today Apple seems finally to have granted Elon Musk\u2019s X Corp. \u2014 the official owner of Twitter \u2014 an exception to have a single-letter app name. We have reached out to Apple for a comment, and we\u2019ll update the story if we hear back.<\/p>\n X also changed its App Store tagline from \u201cLet\u2019s talk.\u201d to \u201cBlaze your glory!\u201d It\u2019s not clear what that means. Musk himself posted a tweet with this tagline without any context.<\/p>\n In contrast, Twitter\u2019s rebranding on Android faced no roadblocks as the app changed the name to X along with the logo swap earlier.<\/p>\n Over the weekend, another app named X \u2014 which supposedly was using Unicode in its name to get around Apple\u2019s character limits \u2014 was renamed. The app description<\/a> now reads \u201c[We are not affiliated with Twitter\/X and will soon give our app a new name]\u201d<\/p>\n