Ads are the<\/span> lifeblood of big tech. When the ad market slows as it did last year<\/a>, companies like Alphabet, Meta, Amazon and even Microsoft suffer.<\/p>\n Tech\u2019s biggest businesses have endured a conservative advertising landscape<\/a> in recent quarters as companies look to conserve cash in this difficult environment characterized by economic uncertainty and high interest rates. However, new data from a number of tech businesses indicates that the ad market is recovering, partly due to AI.<\/p>\n The Exchange explores startups, markets and money. <\/em><\/strong><\/p>\n Read it every morning on TechCrunch+<\/a> or get The Exchange newsletter<\/a> every Saturday.<\/em><\/strong><\/p>\n Yesterday, we saw how AI is beginning to help Alphabet and Microsoft<\/a>. Today we\u2019re studying Alphabet, Meta and Snap\u2019s quarterly results, but instead of focusing on AI, we\u2019re looking to see how their advertising incomes can help us understand the market.<\/p>\n We\u2019ll start with search, move to social ads, and wrap with a reminder from Snap regarding how quickly advertising spend can shift, and its confidence for the near future.<\/p>\n Here are the key numbers regarding advertising from Alphabet:<\/p>\nA changing advertising market<\/h2>\n
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<\/a>Investors liked what Alphabet had to report<\/a> earlier this week, and sent its shares up by around 5.5% yesterday and another 1.8% this morning.<\/p>\n\n