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Netflix isn\u2019t planning to make a native version of its app for the Vision Pro, according to Bloomberg<\/em>\u2019s Mark Gurman in today\u2019s Power On<\/em> newsletter<\/a>. Instead, he says, the company will allow its existing iPad app to run, unmodified, on Apple\u2019s forthcoming mixed reality headset. <\/p>\n<\/div>\n As Gurman\u2019s piece points out, developers who don\u2019t want to build Vision Pro software from the ground up have two choices: let their iPad apps run as is on the device or tweak them for the Vision Pro. Netflix has chosen the former, though whether pointedly or not, we don\u2019t know.<\/p>\n<\/div>\n The iPad app may be good enough \u2014 we\u2019ll have to see \u2014 after all, if all you want is a big rectangle with Stranger Things<\/em> floating in front of you, lack of native support shouldn\u2019t be a huge problem? But given Apple\u2019s Vision pro is basically its first TV<\/a>, it could also be a letdown if running as an iPad app means Netflix is buggy or missing features that other native streaming apps may have. We\u2019ve reached out to Netflix for comment.<\/p>\n<\/div>\n Gurman writes about Netflix\u2019s lack of support in the context of a broader issue Apple could have in getting high-profile developers to develop for its Vision Pro headset, a device that amounts to a wholly new platform for the company. As he observes, factors contributing to that potential struggle include the headset\u2019s high starting price of $3,500, its likely limited first-year sales numbers, and the fact that third-party apps have already been a problem for Meta, Apple\u2019s main competitor in the space.<\/p>\n<\/div>\n When the Vision Pro launches, though, it will start off with a massive library of iPad apps, which the headset can run without alteration. Also, we already know Disney Plus will come to the device<\/a> \u2014 Disney\u2019s streaming service was heavily featured in the WWDC 2023 keynote announcing the Vision Pro \u2014 and Gurman points out that Zoom and Microsoft have both committed software development for it. <\/p>\n<\/div>\n He also speculates that Vision Pro apps will cost more than their iPhone and iPad counterparts. Much more, in fact \u2014 Gurman says he \u201cwouldn\u2019t be surprised if $20 is the new $1 for most\u201d apps on the platform, and that more professional apps could cost between $50 and $250. That\u2019s far from unheard-of on the iOS app store, and wouldn\u2019t be surprising on the Vision Pro at all. Neither would his speculation about some games going for $40 to $60, at least at the outset, when buyers of the headset will be mostly the early adopter tech enthusiast crowd.<\/p>\n<\/div>\n