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YouTube Premium\u2019s price has increased to $13.99 a month in the US, a $2 increase compared to what it used to cost. That\u2019s according to Google\u2019s signup page for the service<\/a>, which has been quietly updated to reflect the new pricing, which was first spotted by 9to5Google<\/em><\/a>. Alongside the monthly price increase, the cost of an annual subscription to YouTube Premium is increasing by $20 to $139.99.<\/p>\n<\/div>\n What\u2019s currently unclear is if or when the YouTube Premium price increase might apply for existing subscribers. When Google last raised the price of ad-free YouTube as part of its rebrand from \u201cYouTube Red\u201d into \u201cYouTube Premium\u201d in 2018<\/a> it allowed former YouTube Red subscribers to continue to pay the old $9.99 a month price. 9to5Google\u2019s<\/em> Abner Li reports that YouTube is still honoring this lower price on his personal account, five years after the rebrand. <\/p>\n<\/div>\n More recently, however, YouTube hasn\u2019t been so generous. When it increased the price of its Premium family plan last October<\/a> for new signups, existing subscribers were charged the higher price starting the following month. We\u2019ve reached out to Google for more information, including details on whether this week\u2019s price increases will apply internationally. <\/p>\n<\/div>\n YouTube Premium offers a collection of functionality improvements for the video streaming platform. Subscribers get to watch YouTube videos with no ads and download them to watch without an internet connection. There\u2019s also support for background playback, letting subscribers listen to a video\u2019s audio while using other apps or while their phone screen is off. More recently, Google updated YouTube Premium with a higher-quality 1080p steaming option<\/a> on select platforms. And importantly, subscribing puts an end to Google\u2019s incessant nagging<\/a>.<\/p>\n<\/div>\n