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There seems to be a lot of focus on streaming live sports, but based on comments from Netflix co-CEO Ted Sarandos, it appears the company plans to largely stay out of that game for the moment. \u201cWe really think that we can have a really strong offering for sports fans on Netflix without having to be part of the difficulty of the economic model of live sports licensing,\u201d he said<\/a> during the company\u2019s second quarter earnings call on Wednesday.<\/p>\n<\/div>\n That quote was the final part of a longer response about the company\u2019s sports strategy. \u201cWe\u2019re super excited about the success of our sports-adjacent programming,\u201d he said, pointing to recent titles like Quarterback<\/em><\/a> and Tour de France: Unchained. <\/em>With the latter, he talked about how it did \u201cexactly what we saw with Drive to Survive<\/em>, which is introduce a brand new audience to a sport that\u2019s been around for a really long time and [is] not very well understood. You do that through exceptional storytelling, not through the live-ness of the game.\u201d<\/p>\n<\/div>\n That strategy, Sarandos argued, lets Netflix \u201coffer this wide variety of sports programming for sports fans that\u2019s in-season year round\u201d that leans on the company\u2019s strengths in storytelling.<\/p>\n<\/div>\n