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It shouldn\u2019t come as a surprise that Amazon collects data about you based on what you buy. If you buy a lot of cat litter, Amazon will probably infer that you have cats, or if you buy a lot of anti-acne skin products, then Amazon might guess you\u2019re prone to breakouts. Even if we know that Amazon customizes our shopping experiences based on our purchase history, it still comes as a surprise to see all of these personal details laid out in a convenient list. Especially when those details get uncomfortably intimate.<\/p>\n
One Threads user came across this section of her Amazon settings, where you can see who the shopping giant thinks you are, and alongside more benign assumptions like \u201cShops from women\u2019s departments\u201d and \u201cProbably owns a Shark robot vacuum,\u201d she found that Amazon assumes she \u201chas flat buttocks.\u201d<\/p>\n
\u201cI stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I\u2019m literally speechless,\u201d an Amazon customer, @fangirlinmegan, wrote on Threads<\/a>. \u201cI mean it ain\u2019t wrong but damn did you have to call me out like that?\u201d<\/p>\n In less than a day, the post garnered over a million views, including many from users who were curious what their own Amazon profiles might reveal. Here\u2019s how you find out.<\/p>\n On desktop, you can find this page by hovering over where Amazon says \u201cHello, [your name]\u201d in the upper right corner. Then click \u201cAccount\u201d under the \u201cYour Account\u201d section. Under the \u201cOrdering and shopping preferences\u201d section, click \u201cYour Shopping preferences.\u201d From here, you can add in information of your own, like your shoe size, interests, and dietary preferences. But we\u2019re not here to tell Amazon that it should stop selling you beef jerky since you\u2019re a vegetarian. We\u2019re here to see if Amazon thinks you have \u201cflat buttocks.\u201d When you scroll to the bottom of the page, you\u2019ll see a blue hyperlinked option that says \u201cManage your information.\u201d Once you click that, you\u2019ll see what dirt Amazon has on you.<\/p>\n On the mobile app, you can get here by clicking the hamburger icon from the bottom menu bar, then navigating to \u201cAccount\u201d > \u201cShopping preferences\u201d > \u201cAbout you.\u201d <\/p>\n For me, Amazon has gleaned that I am someone who \u201cpractices photography,\u201d \u201cplays collectible card games,\u201d and is \u201cinvested in the Apple ecosystem.\u201d This is all true. Amazon has even flattered me by noting that I \u201cread diverse non-fiction,\u201d to which I say \u2014 why yes, I am indeed an open-minded intellectual with a thirst for knowledge. Thank you for noticing.<\/p>\n Other colleagues of mine found that Amazon correctly noted their interests in vinyl records and ceramics, as well as a penchant for \u201cnatural materials\u201d in home decor and clothing that \u201cprioritizes comfort.\u201d None of us had anything as affronting as \u201chas flat buttocks,\u201d but the Threads user noted<\/a> that this was likely because she had purchased \u201cbutt scrunch leggings.\u201d<\/p>\n Tech companies know too much about us, and it\u2019s jarring to realize just how closely they\u2019re paying attention to how we use their platforms. We live in a world of alarming surveillance<\/a>, but at least I know that Amazon doesn\u2019t think my butt is flat.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n