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Bluesky CEO Toni Schneider teased long-term plans on Monday when he shared<\/a> that the company has applied to make \u201c.bsky\u201d an internet domain suffix, like .com or .org. If approved, users will be able to turn their longer social handles into shorter, cleaner domain names.<\/p>\n For instance, instead of @sarahp.bsky.social<\/a>, my handle could one day become just \u201csarahp.bsky.\u201d<\/p>\n That could leave Bluesky room to innovate around user profiles, turning them from a simple page that houses someone\u2019s bio and their posts into a more comprehensive personal home page that establishes someone\u2019s online presence.<\/p>\n Bluesky\u2019s application hasn\u2019t been approved yet. Schneider said that ICANN (Internet Corporation for Assigned Names and Numbers), the nonprofit that oversees domain names for the internet, will publish the applications for the new domains on October 7, 2026, and Bluesky\u2019s request will be among them. It\u2019ll take 18 to 24 months for the process to be completed.<\/p>\n Reached for comment, Bluesky said it hasn\u2019t finalized how .bsky domains would be requested, registered or distributed, but the company did say it had no plans to either sell or monetize the domains.<\/p>\n That\u2019s a notable decision given that domain registration can be a profitable business that could serve as a potential revenue stream for a startup that has raised significant funds<\/a> but isn\u2019t (yet?<\/a>) generating ad revenue.<\/p>\n However, Bluesky says selling domains goes against its belief in an open web.<\/p>\n \u201cDomains are a big part of the open web, as they allow users to control their own online identity,\u201d said Rose Wang, Bluesky\u2019s COO, in a comment shared with TechCrunch. \u201cBluesky was built on the belief that you should own your presence online, not rent it from a platform that can take it away.\u201d<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n