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Meta\u2019s new AI agent Muse took the spotlight at the company\u2019s annual Connect event, where CEO Mark Zuckerberg made it clear that Facebook\u2019s parent company plans to push AI features everywhere<\/a>.<\/p>\n On the latest episode of TechCrunch\u2019s Equity podcast<\/a>, Kirsten Korosec, Sean O\u2019Kane, and I discussed Meta\u2019s AI announcements seemed to steal the spotlight during a week of new model launches from OpenAI and Anthropic.<\/p>\n With other big AI companies focused on coding and enterprise tools, it was a little surprising to see Meta move in the opposite direction, with a consumer focus and a cute, Tamagotchi-style AI device that Meta insists is for adults only<\/a>. But as Kirsten noted, this could be playing to Meta\u2019s strengths.<\/p>\n Sean tried Muse for himself, and while he was pleased that the agent actually found him some unclaimed money, he described the feature as more \u201ca party-trick type thing,\u201d rather than something that will drive ongoing usage. Plus, there\u2019s the question of whether users can trust Meta\u2019s AI with sensitive information.<\/p>\n \u201cMeta\u2019s business is to sell you ads,\u201d Sean said. \u201cAnd yes, they\u2019ll make the argument that the more they know about you, the more accurate and interesting the ads will be \u2014 wake me up when we get to that fever dream.\u201d<\/p>\n Keep reading for a preview of our full conversation<\/a>, edited for length and clarity.<\/p>\n Kirsten Korosec:<\/strong> So how do you put Muse, which is this new personal AI agent that\u2019s just been released by Meta and [is] clearly a bet on consumer \u2014 how does that fit into what you just described, at least with other frontier AI model companies seeing opportunity and business within enterprise? Because Meta Connect, which is their big annual event, just happened, and they are all-in on Muse, that is very clear.<\/p>\n Anthony Ha: <\/strong>That was definitely very head spinning for me, because it certainly feels like what we\u2019ve been talking about has been this shift towards enterprise \u2014 not exclusively, but certainly that\u2019s where the money, the attention is going.<\/p>\n Maybe some of that is because of the relative position of these different companies \u2014 OpenAI and Anthropic are in the lead in a lot of ways, but also, they\u2019re planning to go public either this year, or next year in the case of OpenAI. And so there\u2019s this feeling of, \u201cI think we\u2019ve got to actually make money now.\u201d Not to say that they\u2019re not making money [already], but because the costs are so high and the valuations are so high, they have to make money on this scale that\u2019s essentially unprecedented. And I think they\u2019re seeing enterprise as the way to do that.<\/p>\n And I wonder if Meta, for a variety of reasons, sees a different opportunity. There\u2019s a part of me that\u2019s like, \u201cWait, did they not get the memo?\u201d But I think more charitably, you could say, \u201cWell, if that\u2019s where OpenAI and Anthropic are going, then maybe there is more of an opportunity for Meta to make the more consumer-friendly [version and] continue advancing AI on the consumer side.\u201d<\/p>\n Kirsten:<\/strong> I mean, we can complain about or criticize or critique Meta all day long, but they\u2019re very good and have [an] established track record of embedding themselves in everyday people\u2019s lives. I mean, there\u2019s a reason why Facebook has so many users \u2014 Instagram, WhatsApp. And I\u2019ve never really thought of them as an enterprise product anyway. So I think it\u2019s smart for them to continue to push on the consumer piece.\u00a0<\/p>\n Sean, you\u2019ve already tried Muse, which has already been out for a couple weeks. And I\u2019m wondering if you see what your impression is, and if you see it being successful in the bid to become part of every part of your life.<\/p>\n Sean O\u2019Kane:<\/strong> I mean, not really. I understand why some people think that is going to be the case. I\u2019m sure a lot of people understand this, but this is roughly Meta\u2019s kind ground-up version of an on-your iPhone, or on your Android, app of OpenClaw, which we talked about a couple months ago, which Meta went out and basically bought and integrated those folks\u2019 work. It was the first big explosion of like, \u201cHoly smokes, these agents can do all this stuff for me while I\u2019m out and about, and I can just text with it and let it control my whole computer.\u201d There\u2019s a lot of the same elements of that at play. And having it in your hand, on an app that works like a relatively good chatbot as the interface, it does seem pretty powerful.<\/p>\n One of the first things that I did with it was \u2014 because it makes a bunch of suggestions for you, as to things that it can do, and one of them was, \u201cI\u2019ll scan to see if you have any unclaimed funds,\u201d this thing that I think no one ever really thinks about and often is going to completely miss, because there\u2019s just not a lot of unclaimed property funds out there in your name. Surprise, surprise, there were some for me.<\/p>\n It helped me make some money on my first day, and that was pretty cool. I wouldn\u2019t have done that if I hadn\u2019t been prompted by this thing to do it. And there\u2019s a check on its way to me in the mail. Fantastic. [But] that ends pretty quickly, right? That was a one-time shot, but it\u2019s not a thing that\u2019s repeatable. That\u2019s more like a party trick-type thing.<\/p>\n Kirsten:<\/strong> I mean, you just killed your own argument. I don\u2019t see how that wouldn\u2019t become wildly popular.<\/p>\n Sean:<\/strong> The more sustainable version of that, and the thing that Meta\u2019s talked up a lot over the last couple of days, is taking that idea and applying it to your real, true everyday financials, like giving it your information for your credit card, your Gmail account, all this other stuff, do things that we\u2019ve seen other companies do, like Rocket Money or whatever, where it\u2019ll go cancel subscriptions that you\u2019re not using or identify double charges, things that frankly the credit card company should be doing already.\u00a0<\/p>\n And at that point you just run into that trust wall with Meta. I think one of the reasons that I was willing to explore this and was curious to stick with it a little bit\u00a0\u2014 even through to today \u2014 is that somewhat shockingly, when I downloaded it, I just assumed that it would like really instantly prompt me and like plug me right into Threads, Instagram, Facebook, which I don\u2019t really use ever, and pull up that context immediately.<\/p>\n But it didn\u2019t. And it was working with me like I was a stranger at first, which made me more willing to use it, because I didn\u2019t feel like Meta had everything on me already. But you can see, as you start to use it, it really tries to grab you and pull those things into the system, so that it can learn all this stuff about you.\u00a0<\/p>\n I don\u2019t know that I will ever trust Meta the same way. I think it\u2019s an interesting timing for me, having just upgraded my iPhone and getting onto the new iOS with the new Siri that actually works and can do some controls on your phone in a way that is surprising and helpful, that it\u2019s never been able to do. [I\u2019ve been] thinking about how much I\u2019ve been using that over the last week and how much more how much more willing I would be to have the Siri version of Muse take that information, because I just trust Apple more with that really sensitive information and not only trust it with the information from a cybersecurity perspective, but from the fact that its business is not to sell me a bunch of crappy ads.<\/p>\n Meta\u2019s business is to sell you ads. And yes, they\u2019ll make the argument that the more they know about you, the more accurate and interesting the ads will be \u2014 wake me up when we get to that fever dream.\u00a0<\/p>\n And beyond the one-time money lever that I got, which was great, I don\u2019t feel like I\u2019ve found anything else that\u2019s really all that useful \u2014 other than the fact that it is, to Anthony\u2019s point, really tailored at keeping it sort of consumer-y in your interactions with it, with which I do think helps it and is why people are talking about it so much.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n