(Photo by Monica Schipper\/Getty Images)<\/span><\/figcaption><\/figure>\nIn the short video, Syd twirls in front of a vanity mirror before flashing a smile at the camera as the video comes to a close.<\/p>\n
The brand kept the caption simple, writing only, \u201cSyd for Seductress.\u201d <\/p>\n
Yes, sometimes a four-second video with a three-word caption is all it takes to create viral gold.<\/p>\n
The \u201cSeductress\u201d line is one of four signature collections available through SYRN, along with the brand\u2019s Romantic, Playful, and Comfy categories. <\/p>\n
\nSince launching the lingerie company earlier this year, Sydney has made herself the face of nearly every campaign, frequently modeling new arrivals across social media.<\/p>\n
The latest release follows several weeks of steady promotions.<\/p>\n
Earlier this month, Sydney modeled a white lace bodysuit for another campaign, while more recent photos showed the actress alongside model Am\u00e9lie Tremblay in coordinated pastel lingerie and pajama-inspired pieces from the Playful collection. <\/p>\n
The pair struck a much lighter, more playful tone in those images compared to the brand\u2019s newest, moodier campaign.<\/p>\n
\nWhen SYRN debuted, Sweeney said she wanted the brand to reflect the many sides of modern womanhood rather than a single image or personality.<\/p>\n
\u201cI wanted to create a place where women can move between all the different versions of who we are,\u201d she said at the time (via Page Six<\/a>). \u201cI\u2019m not one thing, no woman is.\u201d<\/p>\nThat philosophy continues to shape the company\u2019s marketing strategy, with each collection leaning into a different aesthetic, from cozy everyday essentials to more glamorous, fashion-forward styles.<\/p>\n
At the end of the day, Sydney is still an actress<\/a>, so it makes sense that she would seek to embody different roles through her brand.<\/p>\nJudging by the response to her latest campaign, Sweeney\u2019s fans are more than happy to follow along.<\/p>\n
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