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Streaming is getting more expensive again. Disney is the latest media giant to raise prices for its streaming services, adding to a growing pattern across the industry. The increases come roughly a year after Disney\u2019s last major streaming price hike<\/a>.<\/p>\n Disney is raising the price of its ad-free Disney+ and Hulu bundle to $21.99 a month, up from $19.99, whereas the ad-free standalone plans are each rising to $21.49 per month, up from $18.99. The company is also increasing the price of its standalone ad-supported Disney+ and Hulu plans to $12.49 a month.\u00a0<\/p>\n The new prices are reflected on Disney+\u2019s support page<\/a>. Bloomberg<\/a> was the first to report the changes.\u00a0<\/p>\n Disney+ and Hulu are hardly alone. Streaming companies have spent the past several years steadily increasing prices. Peacock<\/a> and Apple TV <\/a>also raised prices in August, while Netflix<\/a> increased prices earlier this year.<\/p>\n When Disney+ launched in 2019, its basic monthly subscription cost $6.99. Since then, the service has gradually moved further away from that intro price as Disney has tried to turn streaming into a profitable part of its entertainment business.<\/p>\n The latest increases come as streaming remains an increasingly important part of Disney\u2019s overall business. In its third-quarter 2026 results<\/a>, Disney said entertainment streaming revenue from Disney+ and Hulu rose 11% to $5.5 billion, driven by subscriber growth and the impact of previous price increases.<\/p>\n At the same time, Disney appears to be exploring new ways to expand its streaming business beyond simply raising subscription prices.<\/p>\n The company has reportedly<\/a> explored the possibility of introducing a free tier for Disney+. This could put the company in more direct competition with platforms such as YouTube and Tubi, which have been capturing a growing share of consumers\u2019 viewing time.<\/p>\n Earlier this month, Disney+ also introduced \u201cPlaylists<\/a>,\u201d a new feature designed to help users discover and continuously watch curated selections of content.<\/p>\n The company is making changes on the technology side as well. Disney recently hired<\/a> Karandeep Anand as its first-ever chief technology officer. Anand is the former CEO of Character.AI, a company Disney previously accused of infringing on its intellectual property.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n