{"id":262818,"date":"2026-09-13T23:05:10","date_gmt":"2026-09-13T23:05:10","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/13\/sydney-sweeney-appears-to-hit-back-at-criticism-over-naked-sports-campaign\/"},"modified":"2026-09-13T23:05:10","modified_gmt":"2026-09-13T23:05:10","slug":"sydney-sweeney-appears-to-hit-back-at-criticism-over-naked-sports-campaign","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/13\/sydney-sweeney-appears-to-hit-back-at-criticism-over-naked-sports-campaign\/","title":{"rendered":"Sydney Sweeney appears to hit back at criticism over naked sports campaign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"byline\">\n<p>        <time itemprop=\"datePublished\" content=\"2026-09-14\" datetime=\"1789340710\" pubdate=\"\">14 September 2026<\/time>\n    <\/p>\n<p>Sydney Sweeney appears to have responded to the storm surrounding her stripped-down sports campaign by sharing a string of photographs of famous athletes who have previously posed naked for the camera.<\/p>\n<p>                            <\/p>\n<p class=\"image-caption landscape\">Sydney Sweeney appears to have responded to the storm surrounding her stripped-down sports campaign by sharing a string of photographs of famous athletes who have previously posed naked for the camera<\/p>\n<p>The 29-year-old Euphoria actress posted the images to Instagram Stories on Sunday (13.09.26) after her campaign for sports prediction market Novig prompted criticism online. <\/p>\n<p>Sydney, who became a strategic partner and equity holder in the company before fronting its first national advertising campaign, shared photographs from ESPN\u2019s former Body Issue alongside the message: \u201cIt\u2019s game dayy.\u201d<\/p>\n<p>Sydney has not publicly stated why she posted the photographs or directly addressed the criticism of the campaign.<\/p>\n<p>                      \t\t\t<!-- Dailymotion player (contact: Kutay.vardar@dailymotion.com) --><\/p>\n<p>The images she shared included previous shoots featuring tennis great <a href=\"https:\/\/www.femalefirst.co.uk\/serena-williams\/\" class=\"exposure-link \" data-linktrack=\"LinkTracker,articleExposure,serena-williams\" target=\"_blank\" rel=\"noopener\">Serena Williams<\/a>, former UFC champion Ronda Rousey, basketball star Sue Bird, footballer Megan Rapinoe, tennis player Caroline Wozniacki, NFL star Myles Garrett, former New England Patriots tight end Rob Gronkowski, basketball player Karl-Anthony Towns and former Philadelphia Eagles player Jason Kelce.<\/p>\n<p>\nThe posts followed the release of Sydney\u2019s \u201cJust Sports\u201d campaign for Novig on Wednesday (09.09.26), in which the actress posed naked with strategically positioned footballs, basketballs, tennis equipment, hockey gear and other sporting props.<\/p>\n<p>\nSydney\u2019s relationship with the company goes beyond a conventional endorsement. <\/p>\n<p>\nShe holds equity in Novig and was involved in developing the campaign, although the size of her stake has not been disclosed.<\/p>\n<p>\nExplaining the idea behind the advert in a statement released when the campaign launched, Sydney said the campaign was about embracing a \u201cfun idea\u201d. <\/p>\n<p>\nShe added: \u201cThe concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.\u201d<\/p>\n<p>\nThe campaign generated millions of views across social media after its release and attracted criticism from users who objected to its imagery. <\/p>\n<p>\nSydney has not issued a direct response to those comments.<\/p>\n<p>\nShe has previously spoken about public discussion of her appearance and the scrutiny she has faced during her rise to fame.<\/p>\n<p>\nSpeaking to Variety in 2024, Sydney said: \u201cI see it, and I just can\u2019t allow myself to have a reaction. I don\u2019t know how to explain it; I\u2019m still trying to figure it out myself. People feel connected and free to be able to speak about me in whatever way they want because they believe that I\u2019ve signed my life away. It\u2019s this weird relationship that people have with me that I have no control or say over.\u201d<\/p>\n<p>\nSydney became internationally known as Cassie Howard in HBO\u2019s Euphoria, the Sam Levinson-created drama starring Zendaya, alongside Jacob Elordi, Hunter Schafer, Alexa Demie and Maude Apatow.<\/p>\n<p>\nThe series ended earlier this year after its third season, with HBO confirming the May finale would also serve as the programme\u2019s final episode. Sydney\u2019s portrayal of Cassie earned her an Emmy nomination and frequently placed her character\u2019s appearance and relationships at the centre of the show\u2019s storylines.<\/p>\n<p><!-- Pagination --><\/p>\n<p><!-- playbuzz --><br \/>\n<!-- end playbuzz--><\/p>\n<p><!-- \n\n<div data-cn-project=\"femalefirst\">\n    \n<\/div>\n\n --><\/p>\n<p><!-- Outbrain { date: 2018\/06\/08 } --><br \/>\n<!-- Outbrain { date: 2018\/06\/08 } --><\/p>\n<p>    <!-- Outbrain { date: 2018\/06\/08 } --><br \/>\n    <!-- Outbrain { date: 2018\/06\/08 } --><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.femalefirst.co.uk\/celebrity\/sydney-sweeney-appears-hit-back-criticism-naked-sports-campaign-1450528.html?f=rss\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>14 September 2026 Sydney Sweeney appears to have responded to the storm surrounding her stripped-down sports campaign by sharing a string of photographs of famous athletes who have previously posed naked for the camera. Sydney Sweeney appears to have responded to the storm surrounding her stripped-down sports campaign by sharing a string of photographs of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":262819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[2940,7935,12333,2468,2938,1000,16791,2939,2687,16790,6452,2611,2167,2039,16789,458,1092],"class_list":{"0":"post-262818","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-up","8":"tag-alexa-demie","9":"tag-caroline-wozniacki","10":"tag-christy-martin","11":"tag-hunter-schafer","12":"tag-jacob-elordi","13":"tag-jason-kelce","14":"tag-karl-anthony-towns","15":"tag-maude-apatow","16":"tag-megan-rapinoe","17":"tag-myles-garrett","18":"tag-rob-gronkowski","19":"tag-ronda-rousey","20":"tag-sam-levinson","21":"tag-serena-williams","22":"tag-sue-bird","23":"tag-sydney-sweeney","24":"tag-zendaya"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/262818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=262818"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/262818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/262819"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=262818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=262818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=262818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}