{"id":262112,"date":"2026-09-09T18:47:27","date_gmt":"2026-09-09T18:47:27","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/09\/sydney-sweeney-poses-naked-for-edgy-new-ad-campaign-covers-her-breasts-with-footballs\/"},"modified":"2026-09-09T18:47:27","modified_gmt":"2026-09-09T18:47:27","slug":"sydney-sweeney-poses-naked-for-edgy-new-ad-campaign-covers-her-breasts-with-footballs","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/09\/sydney-sweeney-poses-naked-for-edgy-new-ad-campaign-covers-her-breasts-with-footballs\/","title":{"rendered":"Sydney Sweeney Poses Naked for Edgy New Ad Campaign, Covers Her Breasts With Footballs"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"p1\"><b><a href=\"https:\/\/www.usmagazine.com\/celebrities\/sydney-sweeney\/\" target=\"_blank\" rel=\"noopener\">Sydney Sweeney<\/a> <\/b>left little to the imagination in her latest ad campaign with Novig, a sports trading app.<\/p>\n<p class=\"p1\">\u201cThink you know sports? Prove it,\u201d Sweeney, 28, said in social media <a href=\"https:\/\/www.instagram.com\/p\/DdETzrvByqk\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">footage<\/span><\/a> from the campaign shared Wednesday, September 9, in which she posed nude with only a pair of oversized footballs against her breasts. \u201cNovig is just sports, so they wanted a show \u2026 just sports.\u201d<\/p>\n<p class=\"p1\">Sweeney also sat naked on a basketball hoop, spinning its orange ball on her finger like a seasoned pro.<\/p>\n<p class=\"p1\">\u201cYou can trade this support,\u201d she said, adding football pads to her birthday suit, before taking to the tennis court, hockey rink, soccer field and baseball diamond to demonstrate other athletics featured on Novig.<\/p>\n<div class=\"link-related article link-related__with-thumb\">\n\t\t\t<a class=\"article__thumbnail related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeneys-candid-quotes-about-body-positivity-confidence\/\" target=\"\" data-source=\"01\" rel=\"noopener\"><\/p>\n<figure class=\"article__figure\">\n<div style=\"padding-bottom:56.25%;\" class=\"ratio-based-placeholder\"><\/div>\n<\/figure>\n<p>\t\t<\/a><\/p>\n<div class=\"article__content\">\n<h3 class=\"article__title\">\n\t\t\t<a class=\"article__title-link related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeneys-candid-quotes-about-body-positivity-confidence\/\" target=\"\" data-source=\"01\" rel=\"noopener\"><br \/>\n    <span class=\"related-badge\">Related: <\/span><span class=\"related-title\">Sydney Sweeney&#8217;s Best Body Positivity Quotes and Clapbacks<\/span><\/a><br \/>\n\t\t<\/h3>\n<\/p><\/div>\n<p>\n\t\t\tTo quote Sydney Sweeney\u2019s Euphoria character, she\u2019s \u201cnever, ever been happier\u201d \u2014 and that means body-shaming comments won\u2019t faze her. \u201cI see it, and I just can\u2019t allow myself to have a reaction,\u201d Sweeney told Variety in March 2024. \u201cI don\u2019t know how to explain it; I\u2019m still trying to figure it out myself. People [\u2026]\t\t<\/p>\n<\/div>\n<p class=\"p1\">Closing out the video, Sweeney lounged in her birthday suit atop a pool table. \u201cYou can\u2019t trade this,\u201d she quipped. \u201cI just look good here.\u201d<\/p>\n<p class=\"p1\">The <i>Euphoria <\/i>alum added, \u201cNo betting on wars, death and no politics. Just you, your takes and sports.\u201d<\/p>\n<p class=\"p1\">Sweeney is a new strategic partner and equity holder at Novig.<\/p>\n<p class=\"p1\">\u201cThe campaign was about embracing a fun idea,\u201d she told <a href=\"https:\/\/variety.com\/2026\/digital\/news\/sydney-sweeney-nude-novig-ad-1236855720\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><i>Variety<\/i><\/span><\/a><i> <\/i>in a statement of the partnership. \u201cThe concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.\u201d<\/p>\n<p class=\"p1\">Sweeney is no stranger to showing off her physique, soon becoming a fierce <a href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeneys-candid-quotes-about-body-positivity-confidence\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">body-positivity advocate<\/span><\/a>.<\/p>\n<div class=\"link-related article link-related__with-thumb\">\n\t\t\t<a class=\"article__thumbnail related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeney-reveals-if-her-boobs-are-real-during-lie-detector-test\/\" target=\"\" data-source=\"01\" rel=\"noopener\"><\/p>\n<figure class=\"article__figure\">\n<div style=\"padding-bottom:56.25%;\" class=\"ratio-based-placeholder\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=400&amp;h=225&amp;crop=1&amp;quality=55&amp;strip=all\" srcset=\"https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=200&amp;h=113&amp;crop=1&amp;quality=70&amp;strip=all 200w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=300&amp;h=169&amp;crop=1&amp;quality=86&amp;strip=all 300w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=400&amp;h=225&amp;crop=1&amp;quality=55&amp;strip=all 400w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=600&amp;h=338&amp;crop=1&amp;quality=40&amp;strip=all 600w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=800&amp;h=450&amp;crop=1&amp;quality=70&amp;strip=all 800w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=900&amp;h=506&amp;crop=1&amp;quality=86&amp;strip=all 900w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=1000&amp;h=563&amp;crop=1&amp;quality=86&amp;strip=all 1000w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=1200&amp;h=675&amp;crop=1&amp;quality=86&amp;strip=all 1200w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=1600&amp;h=900&amp;crop=1&amp;quality=70&amp;strip=all 1600w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=1800&amp;h=1012&amp;crop=1&amp;quality=86&amp;strip=all 1800w, https:\/\/www.usmagazine.com\/wp-content\/uploads\/2025\/12\/GettyImages-2249644386.jpeg?w=1920&amp;h=1080&amp;crop=1&amp;quality=86&amp;strip=all 1920w\" sizes=\"auto, (max-width: 480px) 400px, (max-width: 770px) calc(100vw - 6em), 200px\" alt=\"Sydney Sweeney Reveals If Her \u2018Boobs\u2019 Are Real and If She Had \u2018Work Done\u2019 on Them During Lie Detector Test\" width=\"400\" height=\"225\"\/><\/div>\n<\/figure>\n<p>\t\t<\/a><\/p>\n<div class=\"article__content\">\n<h3 class=\"article__title\">\n\t\t\t<a class=\"article__title-link related-ab-test\" href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeney-reveals-if-her-boobs-are-real-during-lie-detector-test\/\" target=\"\" data-source=\"01\" rel=\"noopener\"><br \/>\n    <span class=\"related-badge\">Related: <\/span><span class=\"related-title\">Sydney Sweeney Reveals If Her \u2018Boobs\u2019 Are Real During Lie Detector Test<\/span><\/a><br \/>\n\t\t<\/h3>\n<\/p><\/div>\n<p>\n\t\t\tSydney Sweeney is setting the record straight on her famous curves. Sweeney, 28, was asked about her breasts during a Thursday, December 11, episode of Vanity Fair\u2019s Lie Detector Test, shared via YouTube. While hooked up to the polygraph machine, Sweeney\u2019s The Housemaid costar Amanda Seyfried said, \u201cThere\u2019s been a question on everyone\u2019s mind recently, [\u2026]\t\t<\/p>\n<\/div>\n<p class=\"p1\">\u201cWhen I was in high school, I used to feel uncomfortable about how big my boobs were,\u201d the Syrn founder told <i>Glamour UK <\/i>in December 2023. \u201cI used to say that when I turned 18, I was going to get a boob job to make them smaller. My mom told me, \u2018Don\u2019t do it. You\u2019ll regret it in college.\u2019 And I\u2019m so glad I didn\u2019t. I like them. They\u2019re my best friends.\u201d<\/p>\n<div id=\"news-block\">\n<div class=\"newsletter-form  \">\n\t<img decoding=\"async\" src=\"https:\/\/www.usmagazine.com\/wp-content\/themes\/us-weekly\/assets\/img\/newsletter-bg-narrow.jpg\" alt=\"\" class=\"newsletter-form__background background-narrow\" loading=\"lazy\"\/><br \/>\n\t<img decoding=\"async\" src=\"https:\/\/www.usmagazine.com\/wp-content\/themes\/us-weekly\/assets\/img\/newsletter-bg-wide.jpg\" alt=\"\" class=\"newsletter-form__background background-wide\" loading=\"lazy\"\/><\/p>\n<div class=\"newsletter-signup__success\" aria-live=\"polite\">\n<h3>Thank You!<\/h3>\n<p>You have successfully subscribed.<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<p class=\"p1\">Sweeney continued at the time, \u201cOnce I <a href=\"https:\/\/www.usmagazine.com\/stylish\/news\/why-sydney-sweeney-was-never-confident-until-euphoria\/\" target=\"_blank\" rel=\"noopener\">became more confident<\/a> with myself, [it changed]. I want to show girls that it\u2019s amazing and beautiful and empowering to have the bodies that we have. Everybody\u2019s body is beautiful. When you are confident and you\u2019re happy within, it really shows to other people. \u2026 Flaunt what you got. Own it. Love them.\u201d<\/p>\n<p class=\"p1\">When Sweeney landed the role of Cassie Howard on HBO\u2019s <i>Euphoria<\/i>, she was especially judged for her looks.<\/p>\n<p class=\"p1\">\u201cIt\u2019s fascinating to see how I play a character that gets judged and thrown around and talked about because of her body,\u201d Sweeney<a href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeney-calls-euphoria-body-judgment-fascinating\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"> told <i>The Times of London<\/i><\/span><\/a><i> <\/i>in May 2025. \u201cInstead of being a lesson to the viewer, they mimic and shadow the exact same thing.\u201d She added, \u201cA woman\u2019s body is beyond empowering and beautiful and sexy and all the things. And I think that one day I will be able to have control of the narrative of my body. I\u2019ll take the power.\u201d<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.usmagazine.com\/celebrity-body\/news\/sydney-sweeney-poses-nude-for-sports-trading-site-novig-ad\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sydney Sweeney left little to the imagination in her latest ad campaign with Novig, a sports trading app. \u201cThink you know sports? Prove it,\u201d Sweeney, 28, said in social media footage from the campaign shared Wednesday, September 9, in which she posed nude with only a pair of oversized footballs against her breasts. \u201cNovig is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":262113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-262112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/262112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=262112"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/262112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/262113"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=262112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=262112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=262112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}