{"id":262026,"date":"2026-09-09T17:07:51","date_gmt":"2026-09-09T17:07:51","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/09\/sydney-sweeney-goes-fully-nude-for-sports-betting-app-novig-controversy-erupts-on-social-media\/"},"modified":"2026-09-09T17:07:51","modified_gmt":"2026-09-09T17:07:51","slug":"sydney-sweeney-goes-fully-nude-for-sports-betting-app-novig-controversy-erupts-on-social-media","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/09\/sydney-sweeney-goes-fully-nude-for-sports-betting-app-novig-controversy-erupts-on-social-media\/","title":{"rendered":"Sydney Sweeney Goes Fully Nude For Sports Betting App Novig; Controversy Erupts on Social Media"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<p>Along with politically fueled outrage, sports betting and nudity are two things that make the internet go round in 2026.<\/p>\n<p>So Sydney Sweeney\u2019s new ad for the sports betting app Novig might actually make your local data center explode.<\/p>\n<p>Yes, Sydney is once again using her most famous assets to capture the internet\u2019s attention \u2014 and once again, it\u2019s working like a charm.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><\/noscript><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-1024x683.jpg\" alt=\"Sydney Sweeney attends the Los Angeles premiere of Lionsgate's &quot;The Housemaid&quot; at TCL Chinese Theatre on December 15, 2025 in Hollywood, California. \" class=\"wp-image-562707 lazyload\" srcset=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-1024x683.jpg 1024w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-300x200.jpg 300w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-768x512.jpg 768w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-2048x1365.jpg 2048w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-960x640.jpg 960w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-1080x720.jpg 1080w, https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 760px) calc(100vw - 20px), 720px\" data-pin-media=\"https:\/\/cdn.thehollywoodgossip.com\/uploads\/2026\/09\/GettyImages-2252121074-2-scaled.jpg\" loading=\"lazy\" data-trellis-processed=\"1\"\/><figcaption class=\"wp-element-caption\">Sydney Sweeney attends the Los Angeles premiere of Lionsgate\u2019s \u201cThe Housemaid\u201d at TCL Chinese Theatre on December 15, 2025 in Hollywood, California. <span class=\"image-caption-credit\"> (Photo by Monica Schipper\/Getty Images)<\/span><\/figcaption><\/figure>\n<p>If you\u2019re like most people, you\u2019d never heard of Novig before today.<\/p>\n<p>Now, the little-known app is trending on Google and across social media platforms.<\/p>\n<p>And it\u2019s all because of series of eye-catching ads in which Sydney promises that the betting platform is devoted solely to sports and doesn\u2019t dabble in politics like other prediction markets.<\/p>\n<p>Of course, it\u2019s anyone\u2019s guess how many viewers are actually bothering to unmute the viral clips.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DdETzrvByqk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Needless to say, the folks running the show at Novig are probably very happy with their decision to shell out for a partnership with Sydney.<\/p>\n<p>For the most part, reaction to the ads has been positive.<\/p>\n<p>\u201cGreatest ad ever,\u201d wrote one enthusiastic commenter on Sydney\u2019s page.<\/p>\n<p>\u201cShe\u2019s got the whole internet malfunctioning.. AGAINNNN,\u201d another chimed in.<\/p>\n<p>But as with <a href=\"https:\/\/www.thehollywoodgossip.com\/2025\/11\/sydney-sweeney-finally-speaks-out-about-trumps-take-on-american-eagle-controversy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sydney\u2019s previous ad campaigns<\/a>, there\u2019s been some blowback too.<\/p>\n<p>Some folks are giving the actress a hard time for promoting a gambling app. <\/p>\n<p>The decision to legalize sports betting remains a controversial one, and many critics are concerned about the impact on the lives of young men, who are the obvious target for these ads.<\/p>\n<p>And then there are those who are criticizing Novig not for the nature of their business but for promoting themselves with such provocative content.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-x wp-block-embed-x\"\/>\n<p>\u201cSelling your body to a gambling company. There will be a new book in the bible about this one day,\u201d <a href=\"https:\/\/x.com\/misfitgoof\/status\/2097695674934399180\" target=\"_blank\" rel=\"noreferrer noopener\">one user wrote<\/a> on X (formerly Twitter).<\/p>\n<p>\u201cI mean can we all agree that at this point Sydney Sweeney is basically just a porn star without the stigma?\u201d another added.<\/p>\n<p>\u201cHere\u2019s Sydney Sweeney being naked to promote a new gambling app in what could be easily mistaken for an SNL skit,\u201d <a href=\"https:\/\/x.com\/thewarreport23\/status\/2097679097396883808\" target=\"_blank\" rel=\"noreferrer noopener\">a third account<\/a> complained, adding:<\/p>\n<p>\u201cIDK who\u2019s more pathetic: Sydney Sweeney or dudes.\u201d<\/p>\n<p>Meanwhile, others have pointed out that this is no mere endorsement deal, and Sydney is actually an equity partner in Novig.<\/p>\n<p>So even if there\u2019s truth to the reports that <a href=\"https:\/\/www.thehollywoodgossip.com\/2026\/09\/sydney-sweeneys-lingerie-line-has-been-a-disaster-insider-claims\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sydney\u2019s lingerie brand is failing<\/a>, she might still be well on her way to becoming a billionaire. <\/p>\n<p>And while she\u2019ll likely continue to draw criticism from puritanical haters, there\u2019s no denying that Sydney knows how to make her assets work for her.<\/p>\n<\/p><\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.thehollywoodgossip.com\/2026\/09\/sydney-sweeney-goes-fully-nude-for-sports-betting-app-novig-controversy-erupts-on-social-media\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reading Time: 2 minutes Along with politically fueled outrage, sports betting and nudity are two things that make the internet go round in 2026. So Sydney Sweeney\u2019s new ad for the sports betting app Novig might actually make your local data center explode. Yes, Sydney is once again using her most famous assets to capture [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":262027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-262026","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hollywood"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/262026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=262026"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/262026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/262027"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=262026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=262026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=262026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}