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Apple\u2019s new CEO John Ternus kicked off the company\u2019s Surprise and Shine event Wednesday by laying out the company\u2019s position on AI: the iPhone is already the best AI device out there, and Apple cares more about data privacy than rivals.<\/p>\n
The comments come as Ternus takes the reins at Apple from Tim Cook, who is now executive chairman, and offer a clear picture of how the company plans to compete in the AI era. Instead of building new hardware for AI, Apple wants to make the iPhone the central way consumers interact with the new technology.<\/p>\n
During his introduction at the Cupertino event, Ternus described the ideal AI device, or \u201cintelligent personal hub,\u201d as he called it. He said such a hub would have a broad understanding of a user\u2019s personal context, always be with them, and have both a powerful processor capable of running AI models on-device and an internet connection to access models in the cloud.<\/p>\n
The device would also have a large display, high-quality cameras and microphones so it could see and hear the world around it, along with long battery life, Ternus continued.<\/p>\n
Plus, \u201cyou\u2019d want it to be super easy to use without a big learning curve. And finally, you\u2019d want it to work seamlessly with your other devices, apps, and services, so it feels like one integrated experience,\u201d he said.<\/p>\n
\u201cIn other words, you would arrive at something remarkably familiar, because there\u2019s no product in the world better designed to be your intelligent personal hub than iPhone,\u201d Ternus said. <\/p>\n
Ternus also emphasized how Apple cares more about data privacy, adding that \u201cothers see [users\u2019 personal] data as something to collect and store.\u201d It was one of the sharper statements Apple has made about how it intends to differentiate its AI platform from the competition.<\/p>\n
\u201c\u2026Honestly, trust only goes so far when your data is no longer yours to control; that\u2019s why Apple Intelligence runs on device whenever it can,\u201d Ternus concluded. <\/p>\n<\/div>\n
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