{"id":261565,"date":"2026-09-05T15:00:00","date_gmt":"2026-09-05T15:00:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/05\/oura-is-going-public-but-these-smart-ring-companies-are-coming-for-its-crown-techcrunch\/"},"modified":"2026-09-05T15:00:00","modified_gmt":"2026-09-05T15:00:00","slug":"oura-is-going-public-but-these-smart-ring-companies-are-coming-for-its-crown-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/09\/05\/oura-is-going-public-but-these-smart-ring-companies-are-coming-for-its-crown-techcrunch\/","title":{"rendered":"Oura is going public, but these smart ring companies are coming for its crown | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">The smart ring market is getting crowded, and Oura isn\u2019t waiting around to see what happens next: it officially filed to go public on <a href=\"https:\/\/techcrunch.com\/2026\/09\/03\/oura-files-to-go-public\/\" target=\"_blank\" rel=\"noopener\">September 3<\/a>. <\/p>\n<p class=\"wp-block-paragraph\">The company is killing it right now. The Finnish outfit\u2019s revenue nearly doubled to $1.21 billion for the nine months ended June 30. Oura said it sold 3.6 million rings over the past year, and that it has around 5 million paid members. The company\u2019s move to go public follows the recent launch of the <a href=\"https:\/\/techcrunch.com\/2026\/06\/04\/oura-ring-5-review-thinner-lighter-better\/\" target=\"_blank\" rel=\"noopener\">Oura Ring 5<\/a>, its slimmest and lightest ring yet.<\/p>\n<p class=\"wp-block-paragraph\">But while Oura has largely dominated the smart ring market for years, rivals are emerging from all corners to dethrone it, each betting on a different angle. For example, French company Circular announced this week that its upcoming ring will allow users to tap to pay with their ring, while Chinese company RingConn debuted a ring this year that added haptic vibrations.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Indian company <a href=\"https:\/\/techcrunch.com\/2026\/09\/03\/qualcomm-backs-ultrahuman-in-70m-round-on-bet-to-turn-smart-rings-into-computers\/\" target=\"_blank\" rel=\"noopener\">Ultrahuman separately announced this week that it raised $70 million<\/a> with backing from Qualcomm\u2019s venture arm as it looks to build a ring that it says will be able to run software directly on the device and eventually power everything from AI interactions to games.<\/p>\n<p class=\"wp-block-paragraph\">The race to beat Oura isn\u2019t just about enhanced health and sleep tracking anymore. It\u2019s now about seeing which company can cram the most smartphone-like features into a two-gram titanium band before someone ends up shipping a ring that lets you doomscroll TikTok or answer calls or do your taxes. I mean, we\u2019re already seeing smart rings with screens, like the <a rel=\"nofollow noopener\" href=\"https:\/\/www.digitaltrends.com\/wearables\/smart-ring-display-pebble-halo-features-test-experience\/\" target=\"_blank\">Pebble Halo<\/a>, although it\u2019s currently only available in India, as well as rings that promise touchpads, like the <a href=\"https:\/\/tech.yahoo.com\/wearables\/articles\/just-tried-dreame-smart-ring-071500041.html\" target=\"_blank\" rel=\"noopener\">Dreame Ring<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">The irony is that the initial appeal with smart rings was that they made technology and health tracking feel less intrusive than devices like smartwatches and smartphones, given you can step away from a screen while still keeping tabs on your health. With the way things are headed in the smart ring industry, though, we may just end up slipping mini smartphones on our fingers.<\/p>\n<p class=\"wp-block-paragraph\">All of this is to say that the smart ring market is getting increasingly confusing, so we\u2019ve rounded up the most notable contenders vying for Oura\u2019s crown.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ultrahuman\"><strong>Ultrahuman<\/strong><\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Ultrahuman<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Earlier this year, Ultrahuman unveiled its third-generation smart ring, <a href=\"https:\/\/techcrunch.com\/2026\/02\/27\/ultrahuman-unveils-new-smart-ring-as-it-awaits-u-s-clearance-after-oura-dispute\/\" target=\"_blank\" rel=\"noopener\">the $479 Ring Pro<\/a>, which is set to begin shipping in the U.S. in mid-September. Ultrahuman\u2019s U.S. business was disrupted in October 2025 after the U.S. International Trade Commission ruled in Oura\u2019s favor in a patent dispute. The ruling prevented the company from importing new ring inventory into the country, so Ultrahuman developed the Ring Pro with a redesigned form factor in order to circumvent Oura\u2019s patent.<\/p>\n<p class=\"wp-block-paragraph\">The Ring Pro features a redesigned heart-rate sensing system aimed at improving signal quality during sleep, along with a new dual-core processor that enables more accurate data collection and greater on-device processing. As noted earlier, Ultrahuman looks to be more ambitious with future rings as it aims to go beyond sleep and health tracking.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-circular\"><strong>Circular<\/strong><\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"470\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?w=680\" alt=\"\" class=\"wp-image-3160960\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png 1356w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=150,104 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=300,208 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=768,531 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=680,470 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=1200,830 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=1280,885 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=430,297 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=720,498 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=900,623 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=800,553 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=668,462 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=542,375 542w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=892,617 892w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=708,490 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.21.22-PM.png?resize=50,35 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Circular \/<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Circular\u2019s upcoming <a href=\"https:\/\/techcrunch.com\/2026\/09\/03\/circular-unveils-ring-3-series-with-contactless-payments-and-on-finger-vibration-alerts\/\" target=\"_blank\" rel=\"noopener\">Ring 3 series<\/a>, which consists of a Pro model and a Slim option, is expected to launch early next year. Both of the smart rings will feature an integrated NFC chip for contactless payments and on-finger vibrations that can be used for silent wake-up alarms, reminders, vital health alerts, and more.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">The Ring 3 Pro features a slimmer design than its predecessor and comes with FDA-cleared ECG for AFib detection, blood pressure trend tracking, glucose tracking, advanced sleep analysis, and comprehensive biometric monitoring.<\/p>\n<p class=\"wp-block-paragraph\">Pricing for the upcoming rings is not yet available.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ringconn\"><strong>RingConn<\/strong><\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"423\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?w=680\" alt=\"5 Designs of RingConn Gen 3\" class=\"wp-image-3141842\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg 2700w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=150,93 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=300,187 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=768,478 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=680,423 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=1200,747 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=1280,796 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=430,268 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=720,448 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=900,560 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=800,498 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=1536,956 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=2048,1274 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=668,416 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=603,375 603w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=992,617 992w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=708,441 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/07\/ringconn3.jpg?resize=50,31 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>RingConn<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">The RingConn Gen 3, which launched in May and starts at $349, features vascular health insights that use sensor data from the ring to assess changes in vascular strain over time after calibration with externally measured blood pressure values.<\/p>\n<p class=\"wp-block-paragraph\">It also tracks heart rate, blood oxygen saturation, sleep, activity, and stress, among other metrics. Additionally, it features vibration alerts for health changes, sedentary reminders, and low battery. Unlike Circular, which leans on haptics to make its ring more communicative, RingConn mostly sticks to vibration as a health-alert mechanism.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-samsung\"><strong>Samsung<\/strong><\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"453\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?w=680\" alt=\"\" class=\"wp-image-2807046\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg 1440w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=150,100 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=300,200 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=768,512 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=680,453 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=1200,800 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=1280,853 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=430,287 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=720,480 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=900,600 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=800,533 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=668,445 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=563,375 563w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=926,617 926w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=708,472 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2024\/07\/002-Galaxy-Ring-Press-Release.jpg?resize=50,33 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Samsung<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Samsung became the first major tech giant to launch a smart ring in 2024. The <a href=\"https:\/\/techcrunch.com\/2024\/07\/10\/samsungs-galaxy-ring-its-first-smart-ring-arrives-july-24-for-399\/\" target=\"_blank\" rel=\"noopener\">Galaxy Ring<\/a>, which costs $399, is arguably the strongest contender for anyone already invested in Samsung\u2019s ecosystem of devices.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Compared with other smart rings on the market, the Galaxy Ring is relatively basic when it comes to advanced health and sleep tracking. It lacks features such as sleep apnea detection, which are offered by RingConn, Oura, and Ultrahuman, as well as AFib detection, which is available on Circular and RingConn smart rings.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-dreame\"><strong>Dreame<\/strong><\/h2>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"376\" width=\"680\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?w=680\" alt=\"\" class=\"wp-image-3160962\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png 2020w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=150,83 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=300,166 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=768,424 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=680,376 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=1200,663 1200w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=1280,707 1280w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=430,238 430w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=720,398 720w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=900,497 900w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=800,442 800w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=1536,849 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=668,369 668w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=1117,617 1117w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=708,391 708w, https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-at-1.22.57-PM.png?resize=50,28 50w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\"\/><figcaption class=\"wp-element-caption\"><span class=\"wp-block-image__credits\"><strong>Image Credits:<\/strong>Dreame \/<\/span><\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\">Dreame, a relatively new entrant to the smart ring market, <a rel=\"nofollow noopener\" href=\"https:\/\/www.dreametech.com\/blogs\/news\/technology-that-feels-rather-than-just-tells-dreame-redefines-wearables-at-ces-2026\" target=\"_blank\">unveiled a ring<\/a> earlier this year with haptic alerts for alarms, calls, messages, and more, along with a small touchpad that lets you do things like skip a song or snap a photo on your phone. It\u2019s also said to offer heart rate tracking, blood oxygen monitoring, heart rate variability insights, sleep analysis, and more. <\/p>\n<p class=\"wp-block-paragraph\">Pricing and availability have yet to be announced.<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/09\/05\/oura-is-going-public-but-these-smart-ring-companies-are-coming-for-its-crown\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The smart ring market is getting crowded, and Oura isn\u2019t waiting around to see what happens next: it officially filed to go public on September 3. The company is killing it right now. The Finnish outfit\u2019s revenue nearly doubled to $1.21 billion for the nine months ended June 30. Oura said it sold 3.6 million [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":261566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-261565","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/261565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=261565"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/261565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/261566"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=261565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=261565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=261565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}