{"id":258859,"date":"2026-08-21T20:58:07","date_gmt":"2026-08-21T20:58:07","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/08\/21\/apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro-teams-techcrunch\/"},"modified":"2026-08-21T20:58:07","modified_gmt":"2026-08-21T20:58:07","slug":"apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro-teams-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/08\/21\/apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro-teams-techcrunch\/","title":{"rendered":"Apple is reportedly cutting hundreds of jobs from Siri, Vision Pro teams | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple is chopping down the team behind the Vision Pro, its <a href=\"https:\/\/techcrunch.com\/2025\/10\/02\/apple-shelves-vision-pro-overhaul-to-focus-on-ai-glasses\/\" target=\"_blank\" rel=\"noopener\">long suffering VR headset<\/a>, while eliminating positions across a number of other teams, Bloomberg <a rel=\"nofollow noopener\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-08-21\/apple-cuts-jobs-in-siri-vision-pro-immersive-video-and-gaming-teams\" target=\"_blank\">reported<\/a>.<\/p>\n<p class=\"wp-block-paragraph\">Over 200 positions, all told, have been cut, sources told Bloomberg, with around 100 from the Vision Pro team. The other 100 have impacted the team behind Siri and another called Intelligent Systems Experience, which focuses on the integration of AI into devices. Sources say the company is reshuffling to focus on its newer AI efforts and new devices.<\/p>\n<p class=\"wp-block-paragraph\">Apple confirmed the cuts to Bloomberg, saying it was looking\u00a0\u201cto evolve our business to deliver the best experiences for our users.\u201d It added: \u201cWhile we will create new roles as part of this change, it will also impact a limited number of existing roles.\u201d TechCrunch reached out to Apple for more information. <\/p>\n<p class=\"wp-block-paragraph\">Apple is currently enduring a bumpy period of transition. The company is <a href=\"https:\/\/techcrunch.com\/2026\/08\/03\/apple-finally-fixed-siri-so-why-does-it-feel-anticlimactic\/\" target=\"_blank\" rel=\"noopener\">attempting to fix its position in AI<\/a> \u2014 while a <a href=\"https:\/\/techcrunch.com\/2026\/08\/02\/the-global-memory-shortage-hits-the-macbook-air\/\" target=\"_blank\" rel=\"noopener\">memory shortage<\/a> spurred by the AI buildout has also driven up the cost of producing its flagship products.<\/p>\n<p class=\"wp-block-paragraph\">Apple <a href=\"https:\/\/techcrunch.com\/2026\/06\/25\/apple-raises-mac-and-ipad-prices-spares-iphone-for-now\/\" target=\"_blank\" rel=\"noopener\">raised prices<\/a> on Macs and iPads earlier this summer, and the company recently <a href=\"https:\/\/techcrunch.com\/2026\/07\/28\/apple-launches-upgrade-device-leasing-program-in-partnership-with-klarna\/\" target=\"_blank\" rel=\"noopener\">introduced a leasing plan<\/a> for all of its major hardware products \u2014 an effort to bring in a broader array of customers as it offsets new costs. The company is also <a href=\"https:\/\/techcrunch.com\/2026\/07\/10\/apple-sues-openai-over-alleged-trade-secret-theft\/\" target=\"_blank\" rel=\"noopener\">currently suing OpenAI<\/a>, which it has accused of trade theft.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/08\/21\/apple-is-reportedly-cutting-hundreds-of-jobs-from-siri-vision-pro-teams\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple is chopping down the team behind the Vision Pro, its long suffering VR headset, while eliminating positions across a number of other teams, Bloomberg reported. Over 200 positions, all told, have been cut, sources told Bloomberg, with around 100 from the Vision Pro team. The other 100 have impacted the team behind Siri and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":258860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-258859","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/258859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=258859"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/258859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/258860"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=258859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=258859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=258859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}