{"id":258263,"date":"2026-08-18T17:12:13","date_gmt":"2026-08-18T17:12:13","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/08\/18\/apple-overhauls-its-eu-app-store-fees-loosens-rules-for-alternative-app-stores-techcrunch\/"},"modified":"2026-08-18T17:12:13","modified_gmt":"2026-08-18T17:12:13","slug":"apple-overhauls-its-eu-app-store-fees-loosens-rules-for-alternative-app-stores-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/08\/18\/apple-overhauls-its-eu-app-store-fees-loosens-rules-for-alternative-app-stores-techcrunch\/","title":{"rendered":"Apple overhauls its EU App Store fees, loosens rules for alternative app stores | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple on Tuesday <a href=\"https:\/\/www.apple.com\/newsroom\/2026\/08\/apple-announces-changes-for-apps-in-the-european-union\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">announced<\/a> a simplified commission structure for apps in the European Union in an effort to resolve its disagreements with the European Commission over the tech giant\u2019s business terms. Under the new model, Apple will replace its per-install Core Technology Fee with a flat 5% commission on digital goods in apps distributed outside the App Store or on the web. Apple also adjusted its rates for alternative payments and for its own in-app purchases, and made it easier for developers to open alternative app stores.<\/p>\n<p class=\"wp-block-paragraph\">The changes mark Apple\u2019s latest attempt to create App Store business terms that comply with EU regulations, after years of back-and-forth with regulators over the terms\u2019 complexity and fairness.<\/p>\n<p class=\"wp-block-paragraph\">The tech giant had <a href=\"https:\/\/techcrunch.com\/2025\/06\/26\/apple-updates-the-rules-for-its-eu-app-store-by-adding-more-complicated-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">adjusted<\/a> its App Store fees in the EU last year after regulators\u00a0<a href=\"https:\/\/techcrunch.com\/2025\/04\/23\/eu-fines-apple-meta-millions-for-breaching-tech-competition-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">fined Apple \u20ac500 million<\/a>\u00a0for noncompliance with the EU\u2019s Digital Markets Act (DMA) and threatened further fines. In doing so, Apple presented a more complex fee structure, which critics <a href=\"https:\/\/techcrunch.com\/2025\/06\/26\/apple-updates-the-rules-for-its-eu-app-store-by-adding-more-complicated-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">called<\/a> an example of \u201cmalicious compliance.\u201d The old structure included an initial acquisition fee, store services fees, and different tiers of service based on developers\u2019 needs.<\/p>\n<p class=\"wp-block-paragraph\">Now Apple is presenting its latest revision, highlighted by a flat commission of 5% on transactions in apps distributed outside the App Store, either through alternative app marketplaces or the web.<\/p>\n<p class=\"wp-block-paragraph\">Meanwhile, the new terms set Apple\u2019s in-app purchase fees at 26%, compared with 30% under its traditional terms. Most developers will still qualify for the discounted 15% fee, however, through special programs such as the App Store Small Business Program, Mini Apps Partner Program, and Video Partner Program, and for apps with auto-renewing subscriptions after their first year, Apple said.<\/p>\n<p class=\"wp-block-paragraph\">In addition, apps using alternative payment processing will pay a 20% commission unless they\u2019re in one of the special programs, in which case the rate will drop to 10%.<\/p>\n<p class=\"wp-block-paragraph\">Apple also noted that developers will be locked into their chosen payment options for 12 months, whether they use  Apple\u2019s in-app purchases, external payments, or a combination of the two.<\/p>\n<p class=\"wp-block-paragraph\">The company also carves out exceptions for developers allowed to use external links inside their apps, barring such links from apps in the Kids category for safety purposes. Users under 18 years old will also need parental approval before making purchases outside the App Store.<\/p>\n<p class=\"wp-block-paragraph\">Notably, the new rules loosen the requirements for developers to operate an alternative app store, permitting marketplaces that meet certain financial stability bars.<\/p>\n<p class=\"wp-block-paragraph\">Previously, Apple required developers to either prove they had significant financial backing or show that they had been in Apple\u2019s Developer Program for at least two years and had an app with more than 1 million first annual installs in the EU in the previous calendar year. <\/p>\n<p class=\"wp-block-paragraph\">Now Apple doesn\u2019t require developers to show they\u2019ve met those milestones (though that\u2019s still an option), and it\u2019s added other ways to demonstrate financial backing, including public company status, financial audits, qualifying VC funding, and more.<\/p>\n<\/div>\n<p><em>When you purchase through links in our articles, <a href=\"https:\/\/techcrunch.com\/techcrunch-affiliate-monetization-standards\/\" target=\"_blank\" rel=\"noopener\">we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/08\/18\/apple-overhauls-its-eu-app-store-fees-loosens-rules-for-alternative-app-stores\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple on Tuesday announced a simplified commission structure for apps in the European Union in an effort to resolve its disagreements with the European Commission over the tech giant\u2019s business terms. Under the new model, Apple will replace its per-install Core Technology Fee with a flat 5% commission on digital goods in apps distributed outside [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":258264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-258263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/258263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=258263"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/258263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/258264"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=258263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=258263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=258263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}