Marco Arment, the indie developer who created popular apps like Overcast and Instapaper, and who previously served as Tumblr\u2019s chief technology officer, is out today with his latest creation \u2014 an alternative to Apple\u2019s Reminders designed for procrastinators, called Unforgetful<\/a>.<\/p>\n The new iOS and Mac app works with your current Reminders database, but it\u2019s designed for people who find Apple\u2019s system doesn\u2019t work for them.<\/p>\n As Arment explains in his announcement<\/a> on Friday, \u201cSiri, for all of its faults, has always been very good at creating tasks in Apple\u2019s Reminders app\u2026 The Reminders\u00a0app<\/em>, though, doesn\u2019t fit me at all. I don\u2019t like how it looks, how it works, or how it\u2019s organized. Hell, I don\u2019t even like its icon. There\u2019s nothing about it I like. So I\u00a0never<\/em>\u00a0open it.\u201d<\/p>\n The developer pointed to specific issues where he felt Reminders fell short, like how its snooze feature worked, or those times when he accidentally dismissed a reminder instead of snoozing it, losing the reminder altogether. Arment also noted that if he forgot to include a time when setting a reminder, he\u2019d miss getting a notification, so the task never got done.<\/p>\n Unforgetful is meant to address these issues and make it impossible to lose your tasks. For some, the solution could be overkill, but for those who are addicted to snoozing reminders or need more regular nudges, it could help keep them on track. <\/p>\n For starters, notifications will always<\/em> repeat \u2014 even if you miss them or dismiss them \u2014 until the task is actually done and deleted. This makes it harder to lose reminders, especially if you\u2019re guilty of dismissing them before completing the task.<\/p>\n Snoozing has also been revamped so that the intervals scale as you continue to snooze your tasks. However, it won\u2019t overwhelm you with multiple tasks at the same time, which could lead you to freeze and do nothing at all. <\/p>\n The app keeps things fairly simple, too, as there are no tags, different views or modes, or other organization tools to learn. (For more advanced features like this, Apple\u2019s Reminders app would still be a better choice.) <\/p>\n In short, Unforgetful becomes the tool that makes sure you stay on top of your reminders, no matter whether you prefer to enter them by hand or tell Siri, and no matter whether they have a deadline or not. Because the app works with your existing Apple Reminders, you can continue using reminders as you always have \u2014 you just turn off the Apple Reminders notifications and replace them with Unforgetful notifications instead.<\/p>\n While there are other well-designed, third-party reminders apps on the market, the best thing about Unforgetful\u2019s setup is this Reminders integration. This means you don\u2019t have to explicitly tell Siri to use Unforgetful when you\u2019re adding reminders. And if you find you don\u2019t like the app, you won\u2019t need to export your reminders back to Apple\u2019s database. (Because they\u2019re already there!)<\/p>\n Unforgetful also ships with its own in-app microphone for voice reminders and a full suite of widgets for the Lock Screen and Control Center.<\/p>\n The app is $19.99 per year<\/a> and works across both Mac and iOS.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/08\/unforgetful1.jpg\")