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After legendary promotional tours for Dune<\/em><\/a>, Challengers<\/em><\/a>, The Drama<\/em><\/a>, and The Odyssey<\/em><\/a>, it was hard to imagine how Zendaya could top herself at her next premiere. The Euphoria<\/em><\/a> star swung from ancient Greece and straight into the Marvel universe<\/a> for Spider-Man: Brand New Day<\/em><\/a>, and that hard work has paid off, as that movie has made a jaw-dropping $1.67 billion globally, as of this writing<\/a>. Can we credit some of those ticket sales to her spider-themed red carpet looks, expertly assembled by image architect Law Roach<\/a>? How can we not?<\/p>\n The duo\u2019s secret can be summed up in two words: method dressing, that is, the narrative art of tailoring one\u2019s appearances to the project or role at hand. Zendaya and Roach are widely credited with popularizing this approach, leveraging the well-established power of clothing as a tool for communication. When it comes to method dressing, the 29-year-old newlywed<\/a>\u2014a fashion icon perched on her high heels\u2014makes masterful use of that tool.<\/p>\n For the promotional tour for Spider-Man’s latest adventure, Roach juggled archives from major fashion houses, brand-new collections, and vintage treasures: at one point Zendaya<\/a>, even braved the Paris heatwave in a t-shirt worn as a dress bought for $35 on eBay. A tarantula scurrying across a shoe or adorning a pair of earrings, an assembly of chains or embroidery reminiscent of a spider\u2019s web\u2026 references to the arachnid world and the film\u2019s binary color scheme were sometimes subtle, sometimes overt.<\/p>\n With The Odyssey<\/em> and Spider-Man: Brand New Day,<\/em> the 30-year-old actor is poised to be king of the box office this summer for playing two childish roles. We think it\u2019s time for the actor to hang up the tights.<\/p>\n<\/div>\n<\/div>\n