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Add another member to the fast-and-furious AI unicorn club: Simile<\/a>. Just five months after emerging from stealth and announcing a $100 million Series A led by Index Ventures, it has closed a $200 million Series B at a $2 billion valuation, the startup says<\/a>.<\/p>\n The B round was led by Greenoaks with participation from Index, Hanabi, Bain Capital Ventures, A*, Factory, Definition, and CVS Health Ventures. CVS is also one of Simile\u2019s marquee customers.<\/p>\n The startup offers simulated users for areas like marketing and product research. It was founded by Stanford PhD graduate Joon Sung Park, whose dissertation involved a project called \u201cSmallville<\/a>\u201d in which AI agents carried on simulated human lives, right down to holding parties.<\/p>\n The startup\u2019s stated mission of simulating \u201call eight billion people on earth, accurately and honestly\u201d is preposterous \u2014 the whole reason to conduct market research is because humans are unpredictable, guided, as we are, by both emotions and reason. However, simulating users for research is a promising area. It\u2019s akin to vibe coding for product mock-ups. <\/p>\n Other startups in this vein have also caught VC attention, such as Aaru, which raised a Series A in December, also at a hefty \u201cheadline\u201d $1 billion valuation<\/a>.<\/p>\n<\/div>\n