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Some of the ads on Twitter aren\u2019t looking quite right. Several users on the platform\u2019s mobile app say they\u2019re seeing an image of Twitter\u2019s logo in place of the advertisement paid for by Amazon<\/a>, Sky<\/a>, and the sportswear company On Running<\/a>.<\/p>\n<\/div>\n The ads affected by this issue show the advertiser\u2019s name, along with what looks like the intended caption. However, instead of linking to the advertiser\u2019s website, the busted ads link to Twitter.com<\/a> and have \u201cDPA_Placeholder\u201d as the heading for the link. In advertising, DPA stands for \u201cdynamic product ads,\u201d which suggests there might be an issue affecting Twitter\u2019s ability to display the right ads.<\/p>\n<\/div>\n So far, the issue only seems to be affecting ads on mobile from the main Amazon account and its Amazon Fashion sub-brand<\/a>, along with On Running and Sky. A search for \u201cDPA_Placeholder\u201d on Twitter revealed that a New Balance ad<\/a> was also affected by the issue in August 2022.<\/p>\n<\/div>\n Some of the ads from Amazon received over 15 million views, according to users\u2019 screenshotted view counters, while ads from On Running and Sky reached over 1 million people. It\u2019s not clear how many people saw the ads without the right content or exactly what is causing the problem. Either way, it\u2019s not a great look for a platform that\u2019s attempting to court advertisers<\/a> and just hired longtime ad executive Linda Yaccarino as its CEO<\/a> to repair those frayed relationships.<\/p>\n<\/div>\n The Verge<\/em> reached out to Amazon, Sky, and On Running with requests for more information but didn\u2019t immediately hear back. Twitter responded to The Verge<\/em>\u2019s email with a poop emoji.<\/p>\n<\/div>\n