{"id":252636,"date":"2026-07-19T21:45:00","date_gmt":"2026-07-19T21:45:00","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/07\/19\/netflix-paid-587m-for-ben-afflecks-ai-filmmaking-startup-techcrunch\/"},"modified":"2026-07-19T21:45:00","modified_gmt":"2026-07-19T21:45:00","slug":"netflix-paid-587m-for-ben-afflecks-ai-filmmaking-startup-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/07\/19\/netflix-paid-587m-for-ben-afflecks-ai-filmmaking-startup-techcrunch\/","title":{"rendered":"Netflix paid $587M for Ben Affleck\u2019s AI filmmaking startup | TechCrunch"},"content":{"rendered":"


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In a new regulatory filing<\/a>, Netflix revealed that it paid $587 million in cash<\/a> for InterPositive, a startup co-founded by actor and director Ben Affleck.<\/p>\n

The streaming company announced the acquisition in March<\/a>, with a statement from Affleck saying he wanted to \u201cprotect the power of human creativity.\u201d According to Affleck, InterPublic\u2019s AI tools help filmmakers improve their footage in post-production, particularly when it comes to making up for \u201creal-world production challenges such as missing shots, background replacements or incorrect lighting.\u201d<\/p>\n

At the time, Netflix announced that the entire InterPositive team would be joining the company, with Affleck joining as a senior advisor, but it didn\u2019t disclose the financial terms of the deal. A subsequent report in Bloomberg suggested that the deal could be worth up to $600 million<\/a>.<\/p>\n

In its most recent earnings report, Netflix said that around 300 of its titles have already used generative AI<\/a>.<\/p>\n<\/div>\n


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In a new regulatory filing, Netflix revealed that it paid $587 million in cash for InterPositive, a startup co-founded by actor and director Ben Affleck. The streaming company announced the acquisition in March, with a statement from Affleck saying he wanted to \u201cprotect the power of human creativity.\u201d According to Affleck, InterPublic\u2019s AI tools help […]<\/p>\n","protected":false},"author":1,"featured_media":252637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-252636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/252636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=252636"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/252636\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/252637"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=252636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=252636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=252636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}