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LoveFrom, the design firm formed by Apple\u2019s former design head Jony Ive, has collaborated with British audio brand Linn on a 50th anniversary edition of its Sondek LP12 turntable. Just 250 models of the Linn Sondek LP12-50<\/a> will be produced and delivered between August 2023 and March 2024, with the limited edition turntable available to reserve now for an eye-watering $60,000 (\u00a350,000).\u00a0<\/p>\n<\/div>\n According to a blog post<\/a> from Linn CEO Gilad Tiefenbrun, the collaboration dates back to early 2022 when Tiefenbrun was offered a meeting with Ive out of the blue over LinkedIn. Eventually, the two companies decided to collaborate on the upcoming turntable, which Fast Company <\/em>calls<\/a> Ive\u2019s \u201cfirst hardware project post-Apple.\u201d<\/p>\n<\/div>\n Linn has focused on the sonic elements of the Sondek LP12-50 like a so-called \u201cBedrok\u201d plinth made from a dense wood designed to minimize vibrations. Meanwhile, LoveFrom focused more on its industrial design. \u201cWe saw a number of areas where there could be small improvements and gentle evolutions of the current design,\u201d Ive tells Fast Company<\/em>. Previously squared-off components have been given smoother edges, a plastic rocker power button has been swapped out for an aluminum circle, and new hinges were developed for the machine\u2019s dust cover that can hold it open at any angle.<\/p>\n<\/div>\n Interestingly, Fast Company <\/em>reports LoveFrom\u2019s work on Linn\u2019s Sondek LP12-50 was pro bono, and there\u2019s \u201cno contract or other financial arrangement\u201d between the two firms. \u201cThere\u2019s a substantial percentage of our work which we do purely for the love of doing it,\u201d Ive said, noting that the design firm makes money from its longer-term contracts with the likes of Airbnb<\/a> and Ferrari<\/a>.\u00a0<\/p>\n<\/div>\n