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X is taking a tougher stance against people who try to abuse its creator revenue-sharing program<\/a> by soliciting engagement and stealing content from others.<\/p>\n It\u2019s common for viral content to be recirculated, especially on platforms like X, where that content can be rewarded with likes, follows, and, in some cases, cold, hard cash<\/a>. Instagram, Facebook, and Reddit also deal with this problem, and have implemented some technical measures to discourage such behavior \u2014 for instance, tools that detect when a user has reposted<\/a> someone else\u2019s work without giving them credit.<\/p>\n X recently tried its hand at this, too, adding an improved video editor and recorder<\/a> to its platform in an effort to encourage creators to post using X\u2019s own tools instead of stealing others\u2019 content.<\/p>\n Now, Nikita Bier said X\u2019s newest version of the Grok AI model can detect duplicated content at thrice the rate of its previous version. Plus, adding watermarks, intros, and other edits meant to fool people into thinking stolen content is your own will result in sending the monetized impressions to the original uploader. This will also include copies of viral text posts. (Bier says the most common of this kind is, \u201cTwitter is like the smoking section of the internet\u201d \u2014 proof that people are still calling the app Twitter!)<\/p>\n Bier said the company has detected 1.5 million posts that were stolen in its latest cycle, though he didn\u2019t mention over what period that cycle took place. <\/p>\n He noted, however, that with the changes, over $1 million in creator payouts will now be given back to the original creators of the stolen content. <\/p>\n Because many such problems are enabled by AI, X has been working to suspend bots more quickly, too. In April, Bier said<\/a>\u00a0the platform was identifying and suspending \u201c208 bots per minute and growing.\u201d<\/p>\n X now says repeated or intentional attempts to circumvent its new policy will result in users being removed from the creator program, as will efforts to solicit engagement and follows. In terms of the latter, if a user is busted three times or more (e.g., by saying something like \u201cI\u2019ll follow everyone who replies\u201d), their account will be removed from the creator program and forwarded to the platform\u2019s policy team for suspension.<\/p>\n Bier has complained about engagement bait on the platform before, and even went after top creator MrBeast <\/a>for always using financial bait to get people to watch his videos.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n