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Disney+ is considering making some of its streaming library available to watch for free, according to a report from Business Insider<\/a>. <\/p>\n Disney\u2019s chief product and technology officer Adam Smith discussed the possibility of offering free-tier content during a town hall on Thursday, the report says. It\u2019s unknown which shows or movies would be included or when the streaming platform would consider launching the offering.<\/p>\n The rollout of free content would allow Disney+ to better compete with free services like YouTube and Tubi, which are capturing a growing share of consumers\u2019 viewing time. <\/p>\n As streaming giants continue to raise prices<\/a>, consumers have been turning to ad-supported services. According to data from Neilson<\/a>, free streaming services represented 18.7% of U.S. television watch time in April 2026, rising from 16.8% in April 2025 and 12.7% in April 2024. <\/p>\n By offering select free content to consumers, Disney+ could better differentiate itself from its streaming peers like Netflix and Amazon Prime, especially as Apple TV+ and Paramount+ already allow non-subscribers to access a few free episodes. <\/p>\n<\/div>\n