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Meta publicly launched a new version of Muse Spark on Thursday, a multimodal AI model designed for agentic coding that aims to compete with similar products offered by OpenAI and Anthropic.<\/p>\n
Spark 1.1, the first version of which was announced in April<\/a>, can engage in multistep reasoning and handle complex processes, manage digital workflows, and deploy new features in enterprise systems, the company says.<\/p>\n Meta is a bit behind its competitors here; Anthropic and OpenAI have offered similar models<\/a> for quite some time. But that doesn\u2019t mean Meta\u2019s entry into the market isn\u2019t a threat.<\/p>\n An ongoing source of competitiveness within the AI industry remains the cost of usage, and Meta appears to be offering a competitive rate. Reuters reports that<\/a> the company will charge $1.25 per million input tokens and $4.25 per million output tokens. That puts it in line with (albeit slightly above) Anthropic\u2019s Claude Haiku 4.5 and OpenAI\u2019s GPT-5.6 Luna.<\/p>\n Meta\u2019s pitch to users is Spark\u2019s ability to handle large agentic workloads, fix bugs, and help with large code migrations \u2014 the kind of automation that enterprises are increasingly turning to AI companies to provide. <\/p>\n \u201cMuse Spark 1.1 delivers exceptional performance in personal agentic tasks that require planning and orchestration across a range of external apps and services,\u201d the company wrote in a blog post<\/a>.<\/p>\n Meta has released a handful of foundation AI models over the past few years. The Muse Spark release was apparently important enough to compel CEO Mark Zuckerberg to post<\/a> on X for the first time in three years. Zuckerberg\u2019s last post was in July 2023, around the time the platform rebranded from Twitter to X<\/a>.<\/p>\n In his post, Zuckerberg called Spark \u201ca strong agentic and coding model at a very low price,\u201d noting that the model was \u201cstrongest at agentic performance, tool use, and computer use.\u201d <\/p>\n Zuckerberg also noted that there was \u201cmore to come soon\u201d \u2014 implying that the company plans to release additional models.<\/p>\n It\u2019s been a big week for AI announcements \u2014 particularly for Meta, which also unveiled a new AI image-generation model<\/a> on Tuesday, dubbed Muse Image. Other releases this week have included a ne<\/a>w<\/a> version of Grok<\/a> from SpaceXAI and a new family of models<\/a> from OpenAI, GPT-5.6, that also dropped Thursday. Suffice it to say that the competition within the AI industry is as healthy as ever, and companies that wish to stand out from their peers have their work cut out for them.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n