{"id":250556,"date":"2026-07-07T15:19:33","date_gmt":"2026-07-07T15:19:33","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/07\/07\/x-adds-a-video-editor-to-encourage-creators-to-post-original-content-not-stolen-reposts-techcrunch\/"},"modified":"2026-07-07T15:19:33","modified_gmt":"2026-07-07T15:19:33","slug":"x-adds-a-video-editor-to-encourage-creators-to-post-original-content-not-stolen-reposts-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/07\/07\/x-adds-a-video-editor-to-encourage-creators-to-post-original-content-not-stolen-reposts-techcrunch\/","title":{"rendered":"X adds a video editor to encourage creators to post original content, not stolen reposts | TechCrunch"},"content":{"rendered":"


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X, the social network that can\u2019t seem to win its perennial battle with bots, is introducing new video editing and recording features in hopes of encouraging creators to publish original content on its platform instead of recycling others\u2019 material. <\/p>\n

The update will bring new features, including the ability to overlay video captions in multiple languages and customize their look, as well as green-screen tools that work with photos from your phone\u2019s camera roll or other X posts.<\/p>\n

\u201cOne of our biggest priorities is to give creators the tools to create original content [and] reward those creators,\u201d X\u2019s head of product, Nikitia Bier, wrote<\/a> in a post. \u201cWe have plenty more updates coming to the video editor in the coming weeks.\u201d<\/p>\n

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Today we’re launching a brand new Video Editor and Recorder in the iOS app.<\/p>\n

This includes some long-awaited features:<\/p>\n

\u2022 Overlay captions in multiple languages and customize their look
\u2022 Green Screen\u2014Add custom backgrounds using posts or photos from your camera roll<\/p>\n

One of\u2026 pic.twitter.com\/d9gNKqpTTw<\/a><\/p>\n

\u2014 Nikita Bier (@nikitabier) July 6, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

The idea, Bier says, is to provide a \u201cfunctional\u201d video editor so some videos on X can \u201cfinally be original content that doesn\u2019t exist on other platforms.\u201d He noted that many posts from top accounts on X contain stolen material, sometimes five years after the content originally went viral.<\/p>\n

Recycled content has always been a popular shortcut to virality on social platforms, especially because real money is involved<\/a>. A video editor alone won\u2019t solve that.<\/p>\n

To encourage a thriving creator ecosystem, X must ensure that creators can reach a broad and scalable audience of real people to effectively monetize their work. To post exclusively on X, creators would need more incentives, given that its competitors like TikTok, Meta and YouTube have established fleshed out ecosystems with consistent, reliable payouts.<\/p>\n

X may need to revamp its creator relations, too: Bier recently criticized<\/a> one of YouTube\u2019s biggest creators, Mr. Beast, for the nature of his video content.<\/p>\n

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For the love of God, make a single piece of content without financial bait<\/p>\n

\u2014 Nikita Bier (@nikitabier) July 5, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

X also lacks built-in tools that creators can use to report their work if it\u2019s stolen and take action, similar to the protections Meta offers Reels creators<\/a>. Meta, for instance, allows the original creator owner to either block their stolen content\u2019s visibility or to add attribution links to monetize it. YouTube has also long offered tools <\/a>for finding and removing unauthorized re-uploads.<\/p>\n

Most importantly, X must deal with its overwhelming populations of bots, as they can inflate views in addition to scraping and stealing content. In April, Bier said<\/a> that X was identifying and suspending \u201c208 bots per minute and growing,\u201d to give a sense of the problem\u2019s scale. Before that, he said<\/a> that half the product team was focused on developing features to mitigate spam.<\/p>\n

Bier offered<\/a> other reasons for the upgrade, beyond the fact that recycled content has a \u201cnegative impact on the user experience and the business.\u201d He said posts on X that contain videos already make up close to half of the impressions on the social network, so this is more than just a case of X trying to be TikTok.<\/p>\n

To be fair, X is far from the only social network plagued by growing amounts of spam in the AI era. Reddit, for instance, just said it is implementing AI tools<\/a> to address the increasing amount of spam and bot content made possible by the rise of large language models (LLMs). <\/p>\n

Digg, a would-be Reddit competitor, shut down its app earlier this year,<\/a> saying it didn\u2019t have the means to fight the overwhelming amount of spam as a new startup.<\/p>\n

Bier said its video editor and recorder are initially available in its iOS app, as the Android app is still being rebuilt.<\/p>\n<\/div>\n

When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n