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Kim Kardashian<\/strong><\/a> has managed to build an underwear empire, and it all started with her love of shapewear. She launched SKIMS in 2019 as a sculptwear brand, featuring body-shaping designs with comfortable fabrics<\/a>. But as she\u2019s grown the label to include bras, underwear and other products, Kim is her best saleswoman by wearing the sexy items and flaunting the photos on Instagram.<\/p>\n When it comes to any new product launch for SKIMS, Kim is the first to model the garment. She\u2019s worn numerous bra and panty combos in matching sets, and always loves sitting for a mirror selfie to show how amazing they look \u2026 albeit on her.<\/p>\n Kim isn\u2019t afraid to wear even her most daring products, including a microthong<\/a>. She donned the itty-bitty garment for a February 2022 selfie that showed so much skin. Matched with a tiny triangle bra, the item featured small patch of fabric covering her crotch area, with two small strings running over her hips. Though she didn\u2019t turn and show the backside, it featured a G-string rather than a thong, as it was only made up of one string with no extra fabric over the derriere.<\/p>\n The entrepreneur has joked about how impractical the item is as actual underwear. In 2021 when Kim debuted the microthong, she described<\/a>\u00a0it as, \u201c[It\u2019s] basically a clit cover, that\u2019s all it really covers.\u201d<\/p>\n Kim explained her reason for founding SKIMS in a 2019 interview<\/a> with retailer Nordstrom. \u201cI have always loved wearing shapewear but realized there was a lack of options when I couldn\u2019t find anything that really worked for me. Pieces were either too thick, too loose, too tight, didn\u2019t have the right support or just didn\u2019t mold to my body the way I wanted them to,\u201d she explained.<\/p>\n \u201cI began to experiment on my own<\/a> by constructing pieces made from other garments and I would cut a leg or even dye fabric to get the right shade. SKIMS has really been in the making for over a decade,\u201d she confessed.<\/p>\n Kim then described the importance of well-fitting undergarments. \u201cAny great outfit starts with what\u2019s underneath. If I don\u2019t feel comfortable in my underwear<\/a> or if it doesn\u2019t fit properly, I am not going to feel good in it, no matter how I look from the outside,\u201d she shared. With the number of times Kim has showed off how she looks in SKIMS underwear, she definitely must feel good in it!<\/p>\n While Kim currently loves modeling her brand\u2019s underwear, she admitted that she likely won\u2019t always feel that way.<\/p>\n \u201cI understand that maybe in my 50s, I\u2019m not going to be wanting to pose in my underwear,\u201d Kim told Time<\/em><\/a> in June 2023. \u201cWe\u2019ll do anything we can to look as young as we can. We\u2019re not going to go out not trying.\u201d<\/p>\n Scroll down for Kim\u2019s sexiest photos wearing SKIMS underwear.<\/strong><\/p>\n<\/p><\/div>\n