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Hilton CEO Chris Nassetta is a busy man. Between launching new brands like Undergraduate by Hilton<\/a><\/span> and overseeing a hospitality company opening “two to three hotels a day,” per his estimate, there’s a lot he wants travelers and Hilton loyalists to know, in terms of what’s happening behind the scenes.<\/p>\n In an exclusive sit-down interview with TPG, Nassetta spoke about the economics of points and how Hilton Honors<\/a><\/span> is handling rising prices, as well as the value proposition of the program for the most loyal guest and those who just stay a few nights a year. Plus, he even hinted at the potential for a new elite status tier higher than the new Diamond Reserve<\/a><\/span> tier.<\/p>\n Nassetta was on site with TPG at the grand opening of the Westerly, a highend addition to the Hilton Aruba Caribbean Resort & Casino \u2014 one of the most popular hotels in the entire Hilton portfolio.<\/p>\n Here are five key takeaways from our conversation.<\/p>\n The first thing Nassetta wants folks to know is that Hilton is operating in an industry that “just has extraordinary potential,” as he said, and that he believes Hilton has “done a reasonably good job of differentiating” itself from its competitor set.<\/p>\n To do that, Nassetta explained, the company has leaned into the “experience economy” and continued to meet its loyal customers \u2014 and those joining the Hilton Honors ecosystem for the first time \u2014 where they’re at, and where they’re going.<\/p>\n “What we’ve done is we’ve built a really cool network effect where we’re now able to serve every customer for any need they have anywhere in the world they want to be, and we do it across a broad spectrum of price points and product types,” Nassetta said.<\/p>\n When Nassetta joined Hilton back in 2007, the company’s portfolio consisted of just eight brands. Now, nearly two decades later, that portfolio has more than tripled in the number of brands guests can book through Hilton Honors. And those brands really do touch every type of traveler, from introducing new luxury products like LXR to strategic partnerships with brands like Small Luxury Hotels (which it managed to grab from Hyatt<\/a><\/span>) to a new series of lifestyle hotels focused around college-themed stays at Graduate<\/a><\/span>, wellness-oriented experiences with Tempo<\/a><\/span> and an entire collection of stays and experiences centered around nature.<\/p>\n “We stop adding brands when customers stop telling us they want new brands, right? So that probably is never,” Nassetta said.<\/p>\n Reward your inbox with the TPG Daily newsletter<\/p>\n Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG\u2019s experts<\/p>\nThere’s a Hilton brand for everyone<\/h2>\n