I\u2019ve had screen-time limits on my iPhone for years, allowing me 30 minutes on social media each day. How many times have I dismissed the limit notification and continued watching mindless Reels? I\u2019d be horrified to find out.<\/p>\n
It turns out that all along, what I needed was a $59 hunk of grey plastic (self-discipline would have been more affordable, but it was out of stock). The Brick<\/a> \u2014 a magnetic, matchbox-sized gadget \u2014 has accomplished what no screen-time app has ever achieved. It actually got me to use my phone less and improve my sleep habits.<\/p>\n Brick stands apart from your standard screen-time app<\/a> because it takes things a step further into the physical world. The gadget is a branded, NFC-enabled square that only lets you deactivate your custom screen-time limits if you tap your phone to the Brick, just like you\u2019re buying something at a tap-to-pay kiosk. Apparently, if I have to physically get up and tap my phone to the Brick to go on Instagram, I will not go on Instagram.<\/p>\n \u201cBrick was born from a personal need: our phones were getting in the way of living,\u201d co-founder Zach Nasgowitz told TechCrunch via email. \u201cWe searched for solutions to this problem in our lives, but we found that nothing was quite right, so we decided to build something for ourselves that would solve this problem.\u201d<\/p>\n I used Brick to help me with my sleep hygiene, and I am embarrassed to say that it\u2019s working even better than I could have hoped.<\/p>\n Like many other millennials \u2014 especially those of us whose jobs are so connected to the internet \u2014 I have a bad habit of getting into bed at night and scrolling mindlessly on my phone, making it harder to sleep. Even worse, sometimes when I wake up, I end up staying in bed on my phone, and I start the day feeling groggy.<\/p>\n I created a \u201cSleep\u201d mode on the Brick app, which turns on each night at 10:30. Then, my phone automatically blocks all apps except for messaging apps (I want to be reachable, just in case) and audio apps (I sometimes listen to podcasts or audiobooks to help me sleep). When I wake up, I can\u2019t waste time on my phone unless I get out of bed, walk downstairs, and tap my phone to the Brick. (If you want to leave your phone out of your bedroom altogether, but use podcasts as a sleep aid, I\u2019d suggest the Dreamie<\/a> alarm clock.)<\/p>\n It\u2019s hard to admit that I needed a $59 piece of plastic to make a lifestyle change, but without the Brick, it would be too easy for me to fall back into old habits. I\u2019ve been testing a Brick that the company sent me to review, and it\u2019s been so effective that I\u2019m going to buy one so that I can keep using it (we return or give away our review units for ethical reasons). If you really wanted to, you could even try to DIY something like a Brick<\/a> by using an NFC tag and Apple Shortcuts.<\/p>\n \u201cSoftware-only solutions like Screen Time and Digital Wellbeing are easy to bypass, and what actually works is adding friction,\u201d Brick co-founder TJ Driver told TechCrunch via email. \u201cThis has allowed physical technology to come into play to create real separation that a software prompt can\u2019t replicate. By requiring you to physically return to the device to unblock your apps, the decision to reconnect becomes an intentional one rather than an unconscious reflex.\u201d<\/p>\n Users are provided a small number of \u201cemergency unbricks,\u201d just in case you\u2019re out when your phone bricks and you really need a specific app, like Google Maps or Uber, to get home safely. But I find it easier to just lump those apps into my sleep mode for the rare occasion that I\u2019m out late, so I don\u2019t need to waste an emergency unbrick. It doesn\u2019t affect my sleep to know that I can open the Uber app. I do not doomscroll on Uber.<\/p>\n \u201cRather than constantly relying on willpower, it can be more effective to design your environment so that you don\u2019t have to always be taxing\u00a0your willpower or brain,\u201d Driver said. \u201cThings like Brick help people choose how they want their phone to best serve them for a given moment or task, and then design their digital environment so that they don\u2019t have to think about it anymore.\u201d<\/p>\n This emphasis on personalization and agency is what has made the product work for so many customers.<\/p>\n \u201cOne user had wanted a dumb phone for years, but couldn\u2019t give up his primary texting app, KakaoTalk, for communicating with his wife and friends based in Korea,\u201d said Nasgowitz. \u201cHe shared that, \u2018Brick\u00a0has turned my phone into what I always wanted \u2013 a phone that can text, call, take some photos, and use Kakao. It\u2019s perfect.\u2019\u201d<\/p>\n People are getting more interested in switching to \u201cdumb phones\u201d as they become more disillusioned with Big Tech<\/a>. But flip phones aren\u2019t made for our current lifestyles, where we scan our phones instead of printing concert tickets, use our phones to pay subway fares, and have jobs that require us to use specific two-factor authentication apps. (Some companies, like Dumb.Co<\/a> and Commodore<\/a>, are trying to remedy this by hacking flip phones to load apps like authenticators and WhatsApp, or by creating new hardware altogether.)<\/p>\n If you\u2019re nervous about making a more extreme change like getting a flip phone, the Brick is a happy medium \u2014 it works, but it\u2019s not as drastic an intervention. You can make your phone as dumb as you want, whenever you want.<\/p>\n \u201cWhen you zoom out and think about the screen time movement as a whole, it isn\u2019t about rejecting technology,\u201d Driver said. \u201cIt\u2019s about reclaiming agency and being intentional again.\u201d<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/brick-app.jpg?w=680\")