{"id":246882,"date":"2026-06-17T20:24:28","date_gmt":"2026-06-17T20:24:28","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/17\/after-unveiling-ridiculously-expensive-ar-glasses-snaps-stock-takes-a-dive-techcrunch\/"},"modified":"2026-06-17T20:24:28","modified_gmt":"2026-06-17T20:24:28","slug":"after-unveiling-ridiculously-expensive-ar-glasses-snaps-stock-takes-a-dive-techcrunch","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/17\/after-unveiling-ridiculously-expensive-ar-glasses-snaps-stock-takes-a-dive-techcrunch\/","title":{"rendered":"After unveiling ridiculously expensive AR glasses, Snap&#8217;s stock takes a dive | TechCrunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Snap\u2019s <a href=\"https:\/\/techcrunch.com\/2026\/06\/16\/snap-finally-debuts-its-long-awaited-ar-glasses-specs-and-oof-they-arent-cheap\/\" target=\"_blank\" rel=\"noopener\">long-awaited AR glasses<\/a>, Specs, didn\u2019t have the best debut.<\/p>\n<p class=\"wp-block-paragraph\">The company\u2019s stock <a href=\"https:\/\/seekingalpha.com\/news\/4603673-snap-set-to-end-six-straight-sessions-of-losses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hasn\u2019t been on the healthiest trajectory<\/a> lately. It\u2019s dropped 30% over the past year. Following Specs\u2019 launch, it sank more than 5% \u2014 falling from $5.86 a share on Tuesday to a low of $4.83 on Wednesday morning. As of this writing, the stock still hasn\u2019t recovered the position it held prior to the announcement.<\/p>\n<p class=\"wp-block-paragraph\">The big concern surrounding Snap\u2019s new smart glasses \u2014 which the company has been working on for over a decade\u00a0\u2014 is the cost: The company maintains they will retail at nearly $2,200 apiece.<\/p>\n<p class=\"wp-block-paragraph\">It\u2019s worthy of note that Snap\u2019s core user demographic \u2014 teenagers \u2014 are not typically equipped with that kind of pocket change, leading onlookers to question the profitability path for the new product.<\/p>\n<p class=\"wp-block-paragraph\">Snap\u2019s CEO, Evan Spiegel, did <a href=\"https:\/\/www.youtube.com\/watch?v=h9OzwbeQ_6g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">an interview<\/a> with CNBC on Tuesday (during which he sported the new glasses) and, when questioned about the hefty price, responded: \u201cThe most important way to think of Specs is as a computer, and so they\u2019re comparably priced to other high-end computers or high-end laptops.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Spiegel further justified the cost by saying that Specs occupies a unique space in the AR market between glasses like Meta\u2019s Ray-Bans \u2014 which cost a lot less but provide significantly less compute power \u2014 and bulkier headsets like the Apple Vision Pro, which are powerful but very expensive. <\/p>\n<p class=\"wp-block-paragraph\">Spiegel said his product was both \u201chighly wearable but also incredibly capable for immersive computing.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/techcrunch.com\/2026\/06\/17\/after-unveiling-ridiculously-expensive-ar-glasses-snaps-stock-takes-a-dive\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap\u2019s long-awaited AR glasses, Specs, didn\u2019t have the best debut. The company\u2019s stock hasn\u2019t been on the healthiest trajectory lately. It\u2019s dropped 30% over the past year. Following Specs\u2019 launch, it sank more than 5% \u2014 falling from $5.86 a share on Tuesday to a low of $4.83 on Wednesday morning. As of this writing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":246883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":{"0":"post-246882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tech"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/246882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=246882"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/246882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/246883"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=246882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=246882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=246882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}