As Meta tries to catch up in the AI race and boost engagement with its AI bot, the company announced<\/a> Monday that it\u2019s rolling out new AI features on Facebook that aim to change how users find information, create content, and interact with the platform.\u00a0<\/p>\n The headline update is \u201cAI Mode,\u201d a new way to search Facebook that uses Meta AI to surface answers pulled from public posts across the platform, including Groups and Reels. Instead of scrolling through search results, users can ask a question in plain language and get a synthesized answer based on what people are actually discussing.<\/p>\n This follows Meta\u2019s quiet launch last month of Forum<\/a>, a Reddit-style app that includes its own AI \u201cAsk\u201d tab, letting users pose questions and get answers pulled from discussions happening across Facebook Groups.<\/p>\n Both AI Mode and Forum\u2019s Ask tab raise a familiar question: how reliable are answers generated from public posts and group chatter? Because the AI is summarizing content from everyday users rather than vetted sources, there\u2019s a real risk of outdated or misleading information slipping through, a concern that\u2019s already been raised about Google\u2019s own AI Mode<\/a> on Reddit.<\/p>\n Beyond search, Facebook also added editing tools that let users play around with collage cutouts and transition effects for their video montages. Another new feature is the AI-powered photo presets, allowing users to change up their look with different clothes, hairstyles, and accessories.\u00a0<\/p>\n Sports fans, for instance, can virtually wear their favorite team jerseys just by tapping the \u201cAI Edit\u201d icon in Stories and choose \u201cWear It,\u201d or go directly to their profile picture and select \u201cRestyle profile picture with AI\u201d and \u201cWardrobe.\u201d<\/p>\n These updates add to a growing list of AI features Meta has shipped on Facebook in recent months. In February, the company introduced animated profile pictures<\/a> that bring still photos to life \u2014 adding a wave, or placing a virtual party hat on someone\u2019s head. In March, Meta added an AI feature to Facebook Marketplace that automatically replies to buyer messages on sellers\u2019 behalf.<\/p>\n Most recently, earlier this month, Facebook launched an AI assistant for creators<\/a> that offers personalized suggestions \u2014 including the best times to post and summaries of what audiences are saying in the comments \u2014 based on a creator\u2019s content and performance history.<\/p>\n Taken together, the flurry of releases points to a broader strategy: Meta wants Facebook\u2019s AI tools to make the platform stickier and more useful, while also diversifying how it makes money. Alongside these feature rollouts, the company recently launched global subscription plans<\/a> for Facebook, Instagram, and WhatsApp \u2014 starting at $3.99 a month \u2014 that unlock additional features, with more AI-related subscription tiers reportedly on the way.<\/p>\n<\/div>\n When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/em><\/p>\n![\"\"](\"https:\/\/techcrunch.com\/wp-content\/uploads\/2026\/06\/WearIt.gif?w=311\")