{"id":245835,"date":"2026-06-12T12:36:17","date_gmt":"2026-06-12T12:36:17","guid":{"rendered":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/12\/madonna-launches-confessions-ii-partnership-with-absolut-unveils-new-campaign\/"},"modified":"2026-06-12T12:36:17","modified_gmt":"2026-06-12T12:36:17","slug":"madonna-launches-confessions-ii-partnership-with-absolut-unveils-new-campaign","status":"publish","type":"post","link":"https:\/\/entertainment.runfyers.com\/index.php\/2026\/06\/12\/madonna-launches-confessions-ii-partnership-with-absolut-unveils-new-campaign\/","title":{"rendered":"Madonna Launches &#8216;Confessions II&#8217; Partnership With ABSOLUT, Unveils New Campaign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-2228984\">\n<p>\t\t\t\t<!-- Franchise logo or primary category --><\/p>\n<p>\t\t\t\t<!-- post title --><\/p>\n<p><!-- \/post title --><\/p>\n<p><!-- subheader --><\/p>\n<p>\t\t\t\t<!-- post thumbnail --><\/p>\n<figure class=\"tpd-post-thumbnail-container caption_belowImage credit_onImage\"><figcaption><span class=\"credit-text\">Credit: ABSOLUT \/ Ricardo Gomes<\/span><\/figcaption><\/figure>\n<p>\t\t\t\t\t\t\t\t<!-- \/post thumbnail --><\/p>\n<p><a href=\"https:\/\/www.justjared.com\/tags\/madonna\/\" class=\"celebrity-tag-link\" target=\"_blank\" rel=\"noopener\"><strong class=\"celebrity-tag-strong\">Madonna<\/strong><\/a> and <strong>ABSOLUT<\/strong> are getting together in a huge way this summer.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-madonna-amp-absolut-have-teamed-up-for-the-confessions-ii-era\">Madonna &amp; ABSOLUT Have Teamed Up for the \u2018Confessions II\u2019 Era<\/h3>\n<p>In celebration of the Queen of Pop\u2019s forthcoming studio album <em>Confessions II<\/em>, out July 3, the \u201cI Feel So Free\u201d icon is teaming up with the iconic vodka brand for a campaign that includes <em>Confessions on the Dance Floor<\/em>-inspired imagery, events, and spicy cocktails inspired by the upcoming record.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<em>Confessions II<\/em> is rooted in the idea of the dance floor as a ritualistic space where people can express themselves freely and connect with one another. ABSOLUT shares that spirit. Together, we\u2019re creating experiences that encourage people to put down their phones, be present in the moment, and rediscover the joy of connecting through music and dance.\u201d \u2013 <strong>Madonna<\/strong><\/p>\n<\/blockquote>\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-medium_large caption_belowImage credit_onImage mobile-image-full-width\"><a href=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-1-Absolut-x-Madonna.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"985\" src=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-1-Absolut-x-Madonna-788x985.jpg\" alt=\"Madonna Absolut Icon Campaign Photos\" class=\"wp-image-2228985\" srcset=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-1-Absolut-x-Madonna-788x985.jpg 788w, https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-1-Absolut-x-Madonna-428x535.jpg 428w\" sizes=\"auto, (max-width: 430px) 100px, 100vw\"\/><\/a><figcaption class=\"wp-element-caption\"\/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Madonna Recreated One of Her Most Iconic Looks for the Campaign<\/h3>\n<p>ABSOLUT teamed up with Special Offer for the campaign, the same design team behind the <em>Confessions II <\/em>album imagery, for \u201c<strong>ABSOLUT ICON<\/strong>.\u201d The campaign inspired by the brand\u2019s enduring <a href=\"https:\/\/vinepair.com\/articles\/absolut-vodka-absolut-perfection-advertisements\/\" target=\"_blank\" rel=\"noopener\">\u201cABSOLUT PERFECTION.\u201d<\/a> campaign, including iconic celebrations of artists like<strong> Andy Warhol<\/strong>, <strong>Keith Haring<\/strong>, <strong>Versace<\/strong> and <strong>Herb Ritts<\/strong>.<\/p>\n<p>The imagery for the campaign was shot in 2026 by photographer <strong>Ricardo Gomes<\/strong>, and features <strong>Madonna<\/strong> wearing the exact same corset bodysuit originally worn during her <a href=\"https:\/\/www.youtube.com\/watch?v=O4svIh86ZVc\" target=\"_blank\" rel=\"noopener\">2006 Grammys performance<\/a>, as well as the <a href=\"https:\/\/www.youtube.com\/watch?v=rdccTOcX7o4\" target=\"_blank\" rel=\"noopener\">\u201cSorry\u201d music video.<\/a><\/p>\n<figure class=\"wp-block-image size-medium_large caption_belowImage credit_onImage mobile-image-full-width\"><a href=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-2-Absolut-x-Madonna.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"985\" src=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-2-Absolut-x-Madonna-788x985.jpg\" alt=\"Madonna Absolut Icon Campaign Photos\" class=\"wp-image-2228987\" srcset=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-2-Absolut-x-Madonna-788x985.jpg 788w, https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Vertical-KV-2-Absolut-x-Madonna-428x535.jpg 428w\" sizes=\"auto, (max-width: 430px) 100px, 100vw\"\/><\/a><figcaption class=\"wp-element-caption\"\/><\/figure>\n<p>The campaign will appear in billboards, street ads and publications that support the queer community as a nod to <a href=\"https:\/\/www.adweek.com\/brand-marketing\/absolut-vodka-pride-before-it-was-brand-safe\/\" target=\"_blank\" rel=\"noopener\">ABSOLUT\u2019s landmark 1981 advertisement<\/a> in <em>The Advocate<\/em>, and along Pride parade routes around the country. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-partnership-will-support-glaad\">The Partnership Will Support GLAAD<\/h3>\n<p>ABSOLUT is also donating to <a href=\"https:\/\/glaad.org\/\" target=\"_blank\" rel=\"noopener\">GLAAD<\/a>, a longtime partner, in honor of the collaboration.<\/p>\n<p>ABSOLUT is <strong>Madonna<\/strong>\u2018s Official Vodka Partner for the album and a series of events, which kicked off with <a href=\"https:\/\/www.justjared.com\/2026\/04\/26\/madonna-the-abbey-confessions-ii-club-guest-list-new-music\/\" target=\"_blank\" rel=\"noopener\">her star-studded <em>Club Confessions: Los Angeles <\/em>party<\/a> at The Abbey in West Hollywood. She and longtime collaborator <strong>Stuart Price<\/strong> played unreleased music from <em>Confessions II <\/em>while guests sipped on ABSOLUT cocktails. <\/p>\n<p>There will be more experiences supporting the album throughout the summer.<\/p>\n<figure class=\"wp-block-image size-medium_large caption_belowImage credit_onImage mobile-image-full-width\"><a href=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Horizontal-KV-1-Absolut-x-Madonna.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Horizontal-KV-1-Absolut-x-Madonna-788x443.jpg\" alt=\"Madonna Absolut Icon Campaign Photos\" class=\"wp-image-2228988\" srcset=\"https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Horizontal-KV-1-Absolut-x-Madonna-788x443.jpg 788w, https:\/\/www.justjared.com\/wp-content\/uploads\/2026\/06\/Horizontal-KV-1-Absolut-x-Madonna-428x241.jpg 428w\" sizes=\"auto, (max-width: 430px) 100px, 100vw\"\/><\/a><figcaption class=\"wp-element-caption\"\/><\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-madonna-amp-absolut-created-four-signature-cocktails\">Madonna &amp; ABSOLUT Created Four Signature Cocktails<\/h3>\n<p>ABSOLUT and <strong>Madonna<\/strong> have also curated four new cocktails built around ABSOLUT TABASCO, a fusion of ABSOLUT\u2019s smooth vodka and the legendary hot sauce brand.<\/p>\n<p>The cocktails include <strong>ABSOLUT Madonna<\/strong>, a Spicy Lemon Drop Martini made with ABSOLUT TABASCO \u201cfor a fiery flair on Madonna\u2019s favorite cocktail,\u201d <strong>ABSOLUT Confessions Cosmo<\/strong>, a Cosmopolitan \u201cthat\u2019s just as vibrant in color as the album artwork,\u201d and <strong>ABSOLUT Ex-spresso Yourself<\/strong>, an Espresso Martini \u201cfor grooving on the dance floor.\u201d<\/p>\n<p>There\u2019s also <strong>ABSOLUT Hot Sauce<\/strong>, a \u201cspicy take on a Vodkarita inspired by a new <em>Confessions II<\/em> track.\u201d<\/p>\n<p>Notably, the <a href=\"https:\/\/www.justjared.com\/2026\/05\/14\/madonna-confessions-ii-track-list-on-street-posters-ahead-of-album-release\/\" target=\"_blank\" rel=\"noopener\">tracklist for C<em>onfessions II <\/em><\/a>does not include a song called \u201cHot Sauce.\u201d Could there be even more music on the way? Stay tuned.<\/p>\n<p>This week, <strong>Madonna<\/strong> unveiled <a href=\"https:\/\/www.justjared.com\/2026\/06\/08\/madonna-confessions-ii-film-full-list-of-celebrity-cameos-new-songs-revealed\/\" target=\"_blank\" rel=\"noopener\">her <em>Confessions II <\/em>short film<\/a>, featuring a ton of celebrity cameos, as well as releasing a <a href=\"https:\/\/www.justjared.com\/2026\/06\/12\/madonna-debuts-stuart-price-remix-of-bring-your-love\/\" target=\"_blank\" rel=\"noopener\">new remix of \u201cBring Your Love.\u201d<\/a><\/p>\n<p class=\"categories single-categories\">Posted To:<a href=\"https:\/\/www.justjared.com\/tags\/madonna\/\" rel=\"tag noopener\" target=\"_blank\">Madonna<\/a><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.justjared.com\/2026\/06\/12\/madonna-launches-confessions-ii-partnership-with-absolut-unveils-new-campaign\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Credit: ABSOLUT \/ Ricardo Gomes Madonna and ABSOLUT are getting together in a huge way this summer. Madonna &amp; ABSOLUT Have Teamed Up for the \u2018Confessions II\u2019 Era In celebration of the Queen of Pop\u2019s forthcoming studio album Confessions II, out July 3, the \u201cI Feel So Free\u201d icon is teaming up with the iconic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":245836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-245835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle"},"_links":{"self":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/245835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/comments?post=245835"}],"version-history":[{"count":0,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/posts\/245835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media\/245836"}],"wp:attachment":[{"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/media?parent=245835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/categories?post=245835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entertainment.runfyers.com\/index.php\/wp-json\/wp\/v2\/tags?post=245835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}